Search Results for Strategy.

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154 Results Found

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145.

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

Format:

Books

Publication Date

1998

Excerpt:

Marketing is Dead -- Long Live Marketing -- Relationships as Strategy -- Making the Case of

Available: Copies:

146.

The competitive advantage of nations : with a new introduction

Porter, Michael E., 1947-

Format:

Books

Publication Date

1998

Excerpt:

National Advantage -- 10. The Competitive Development of National Economies -- 11. Company Strategy -- 12

Available: Copies:

147.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs

Available: Copies:

148.

Strategic management and information systems : an integrated approach

Robson, Wendy.

Format:

Books

Publication Date

1997

Excerpt:

management information systems? -- 4. Strategy planning for information systems -- 5. The information systems

Available: Copies:

149.

Strategic market management

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006766722&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Strategic market management

Format:

Books

Publication Date

1995

Excerpt:

literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition

Available: Copies:

150.

The rise and fall of strategic planning : reconceiving roles for planning, plans, planners

Mintzberg, Henry.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/93027323-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/93027323-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht014956147.pdf
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/93027323.html
Publisher description http://catdir.loc.gov/catdir/description/simon032/93027323.html

Format:

Books

Publication Date

1994

Excerpt:

proposes new and unusual definitions of planning and strategy, and examines in novel and insightful ways

Available: Copies:

151.

Scene and structure

Bickham, Jack M.

Format:

Books

Publication Date

1993

Excerpt:

The structure of modern fiction -- Strategy: How to start your story and how to end it -- Structure

Available: Copies:

152.

Thinking strategically : the competitive edge in business, politics, and everyday life

Dixit, Avinash K.

Inhaltsverzeichnis Thinking strategically

Format:

Books

Publication Date

1991

Excerpt:

Ten tales of strategy -- Anticipating your rival's response -- Seeing through your rival's strategy

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153.

World class! : strategies for winning with your customer.

Manning, Anthony D.

Format:

Books

Publication Date

1989

Excerpt:

superior customer services really is -- What your strategy must do -- Designing the future -- What counts

Available: Copies:

154.

Pandemic

Leacock, Matt

Format:

Books

Excerpt:

strategy to mesh with their specialists' strengths in order to conquer the diseases. For example, the

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