An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

Tween time : a peak into the playground

Exploratory study into the impact of sensory branding for common household product categories

Future predictions of television advertising revenue generation

The use of personal branding in the property sales market to improve property sales : the Chas Everitt Midrand case

Is a bird on the shelf worth bucks for the brand?

Radio as a branding tool : the illiterate consumer's perspective

The connection between creativity and effectiveness in television advertising

Drivers of re-branding

Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa

Deregulation of the oil industry in South Africa and its impact to South Africa's business

The mind