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1. 
Cover image for Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
, segmentation, communication and copy testing, and audience measurement; and provides in-depth, detailed
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2. 
Cover image for Organizational communication : challenges of change, diversity, and continuity
by 
Neher, William W.
Format: 
Books
Publication Date 
1997
Excerpt: 
Communication in organizations.
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3. 
Cover image for The successful marketing plan : a disciplined and comprehensive approach
by 
Hiebing, Roman G.
Format: 
Books
Publication Date 
1997
Excerpt: 
objectives; defining target markets and quantifying marketing plan objectives in a manner that ties directly
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4. 
Cover image for Between ourselves : an introduction to interpersonal communication
by 
Burton, Graeme.
Format: 
Books
Publication Date 
1995
Excerpt: 
Between ourselves : an introduction to interpersonal communication / Burton, Graeme.
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5. 
Cover image for Dynamics of modern communication : the shaping and impact of new communication technologies
by 
Flichy, Patrice.
Format: 
Books
Publication Date 
1995
Excerpt: 
Dynamics of modern communication : the shaping and impact of new communication technologies /
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by 
Chenje, Munyaradzi.
Format: 
Books
Publication Date 
1994
Excerpt: 
Conference on the State of the Environment in Southern Africa, 1993 : Mazvikadeyi, Zimbabwe)
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7. 
Cover image for When people play people : development communication through theatre
by 
Mda, Zakes.
Format: 
Books
Publication Date 
1993
Excerpt: 
Communication in rural development -- Africa.
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8. 
Cover image for Perspectives on socially shared cognition
by 
Resnick, Lauren B.
Format: 
Books
Publication Date 
1991
Excerpt: 
in baseball / Shirley Brice Heath -- Grounding in communication / Herbert H. Clark and Susan E
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