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169.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Tourism Marketing -- Information and communications technology and tourism marketing -- Marketing research

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170.

The McGraw-Hill reader : issues across the disciplines

Muller, Gilbert H., 1941-

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99033123.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99033123.html

Format:

Books

Publication Date

2000

Excerpt:

. Guide to research.

Available: Copies:

171.

Introduction to public relations and advertising

Du Plessis, D. F.

Format:

Books

Publication Date

2000

Excerpt:

advertising: theory and research.

Available: Copies:

172.

Tourism : how effective management makes the difference

Doswell, Roger.

Table of contents http://catdir.loc.gov/catdir/toc/els032/97203572.html
Publisher description http://catdir.loc.gov/catdir/description/els033/97203572.html

Format:

Books

Publication Date

1997

Excerpt:

and Management Strategies. 11. Managing the GTA, regulation and research. 12. Managing marketing. 13

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173.

Understanding psychological preparation for sport : theory and practice of elite performers

Hardy, Lew.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/96021493.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/96021493.html

Format:

Books

Publication Date

1996

Excerpt:

book reviews, summarizes and integrates the latest sports psychology research from both the qualitative

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