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181. 
Cover image for Communication planning : an integrated approach
Communication planning : an integrated approach
by 
Ferguson, Sherry Devereaux.
Format: 
Books
Publication Date 
1999
Excerpt: 
the Psychology of Audiences: Beliefs, Attitudes, Values, and Needs. 8. The Bases of Source Credibility
Available: Copies:
182. 
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
attention of the target audience is to be caught and held, and more especially if that audience is not
Available: Copies:
183. 
Cover image for Mass communication research methods
Mass communication research methods
by 
Hansen, Anders.
Table of contents http://www.loc.gov/catdir/toc/fy02/97024755.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0807/97024755-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0807/97024755-d.html
Format: 
Books
Publication Date 
1998
Excerpt: 
. Analysing the Moving Image: Genre -- 8. Analysing Visuals: Still and Moving Images -- 9. Media Audiences
Available: Copies:
184. 
Cover image for Audience analysis
Audience analysis
by 
McQuail, Denis.
Format: 
Books
Publication Date 
1997
Excerpt: 
Audience analysis / McQuail, Denis.
Available: Copies:
185. 
Cover image for Dear reader : the conscripted audience in nineteenth century British fiction
Dear reader : the conscripted audience in nineteenth century British fiction
by 
Stewart, Garrett.
Format: 
Books
Publication Date 
1996
Excerpt: 
Dear reader : the conscripted audience in nineteenth century British fiction Stewart, Garrett.
Available: Copies:
186. 
Cover image for Introduction to communication. Course book 1, The basics
Introduction to communication. Course book 1, The basics
Introduction to communication. Course book 1, The basics
by 
Steinberg, Sheila.
Format: 
Books
Publication Date 
1994
Excerpt: 
communication. The mass communicator. The mass medium. Mass-communication audiences.
Available: Copies:
187. 
Cover image for Star gazing : Hollywood cinema and female spectatorship
Star gazing : Hollywood cinema and female spectatorship
by 
Stacey, Jackie.
Format: 
Books
Publication Date 
1994
Excerpt: 
Motion picture audiences.
Available: Copies:
188. 
Cover image for The unpredictable past : explorations in American cultural history
The unpredictable past : explorations in American cultural history
by 
Levine, Lawrence W.
Format: 
Books
Publication Date 
1993
Excerpt: 
14. The Folklore of Industrial Society: Popular Culture and Its Audiences.
Available: Copies:
189. 
Cover image for The Adoring audience : fan culture and popular media
The Adoring audience : fan culture and popular media
by 
Lewis, Lisa A.
Format: 
Books
Publication Date 
1992
Excerpt: 
The Adoring audience : fan culture and popular media / Lewis, Lisa A.
Available: Copies:
190. 
Cover image for Desperately seeking the audience
Desperately seeking the audience
by 
Ang, Ien.
Format: 
Books
Publication Date 
1991
Excerpt: 
Desperately seeking the audience / Ang, Ien.
Available: Copies:
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Branston, Gill.
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Kotler, Philip.
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McQuail, Denis.
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Nelmes, Jill, 1954-
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Stafford, Roy.
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Mass media.
(18)
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