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Print
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
1995
Excerpt: 
The advertising handbook / Brierley, Sean, 1966-
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182. 
Cover image for Global marketing management
by 
Keegan, Warren J.
Format: 
Books
Publication Date 
1995
Excerpt: 
Decisions -- 16. Global Marketing Communications Decisions: Advertising -- 17. Exporting and Importing -- 18
Available: Copies:
184. 
Cover image for Marketing : contemporary concepts and practices
by 
Schoell, William F.
Format: 
Books
Publication Date 
1995
Excerpt: 
: Understanding and Selecting. Ch. 4. Marketing Research. Ch. 5. The Consumer Market and Buying Behavior. Ch. 6
Available: Copies:
185. 
Cover image for International marketing management
by 
Jain, Subhash C., 1942-
Format: 
Books
Publication Date 
1990
Excerpt: 
Research -- Meaning of Marketing Research -- Framework for International Marketing Research -- Information
Available: Copies:
186. 
Cover image for Ogilvy on advertising
by 
Ogilvy, David, 1911-1999.
Format: 
Books
Publication Date 
1985 1983
Excerpt: 
Ogilvy on advertising / Ogilvy, David, 1911-1999.
Available: Copies:
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