Don't just surf : effective research strategies for the net / Henninger, Maureen, 1940-

Television viewers -- Research -- United States.

, Retention and Loyalty -- 7. Relationship Marketing -- 8. Direct Marketing Media -- 9. The Internet -- 10

-- Market Research and Analysis -- Refining the Venture Idea: Testing "Fit" and Feasibility -- Start

-- Planning for Market Selection Decisions -- Research Tools for Understanding Sports Consumers

, in the 'Internet community' and in academic research.

, including cultural studies and identity, mass media and the Internet, nationalism and McDonaldization, and

Writing research papers : investigating resources in cyberspace / Woodward, Jeannette A.

research tools for aesthetics management -- Protecting aesthetics and identity -- Global identity

A practical guide to behavioral research : tools and techniques / Sommer, Barbara Baker, 1938-

-- Education on-line distance learning and the internet -- Educational multimedia -- Creating computer

Doing business on the Internet : how the electronic highway is transforming American companies /