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253. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003057663.html
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Learning Objectives -- Role of Marketing Research in Managerial Decision Making -- Factors that Influence
Available: Copies:
254. 
Cover image for Consumers
Consumers
Consumers
by 
Arnould, Eric J.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html
Format: 
Books
Publication Date 
2004
Excerpt: 
strategies -- Ch. 6. Learning about consumers -- pt. 3. Consumers as interpreters -- Ch. 7. Consumer motives
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