Log In
|
My Account
|
My Lists
|
Enable Accessibility Mode
|
Remember to clear the cache and close the browser window.
Search Limit
Everything
Library Search
Library Favorites Search
Rooms Content Search
DiXML Search
PDF Search
Other Marc Search
Asset Search
Electronic Resources Search
Rooms Restriction Values
All Fields
Author
Keyword in Author headings
Title
Subject
Keyword in Subject headings
ISBN
Search Field
All Fields
Target Value
Limit Value
Restriction Value
Search For:
Advanced Search
Select an Action
Place Hold(s)
Add to My Lists
Email
Print
265 Results Found
1
..
19
20
21
22
23
Sort By:
Relevance (Default)
Publication Date (Ascending)
Publication Date (Descending)
Title
Author
0
IIE
Select a list
Temporary List
Make this your default list.
The following items were successfully added.
There was an error while adding the following items. Please try again.
One or more items could not be added because you are not logged in.
265.
Consumer behavior and the practice of marketing
Consumer behavior and the practice of marketing
by
Runyon, Kenneth E.
Format:
Books
Publication Date
1980
Excerpt:
Consumer behavior and the practice of marketing / Runyon, Kenneth E.
Available:
Copies:
Select an Action
Place Hold(s)
Add to My Lists
Email
Print
1
..
19
20
21
22
23
Limit Search Results
Access Level
Include
Exclude
0
1
2
3
4
Author
Include
Exclude
Schiffman, Leon G.
(13)
Kanuk, Leslie Lazar.
(9)
Kotler, Philip.
(9)
Independent Institute of Education. Vega School
(6)
Assael, Henry.
(5)
Bowen, John (John T.), 1948-
(4)
Cant, M. C. (Michael Colin), 1957-
(4)
Cant, M. C. (Michael Colin), 1957- editor.
(4)
Lamb, Charles W.
(4)
Makens, James C.
(4)
McDaniel, Carl, Jr., 1941- author.
(4)
Arens, William F.
(3)
Belk, Russell W.
(3)
Burnett, John, 1944-
(3)
Elliott, Roger (Associate professor), author.
(3)
Klopper, H. B., 1974- author.
(3)
Moriarty, Sandra E. (Sandra Ernst)
(3)
Wells, William, 1926-
(3)
Blackwell, Roger D.
(2)
Boshoff, Christo, author
(2)
Danziger, Pamela N.
(2)
Dibb, Sally, 1963-
(2)
Donnelly, James H.
(2)
Downham, John.
(2)
Engel, James F.
(2)
Fennis, Bob Michaël, 1968-
(2)
Foxall, G. R.
(2)
George, Richard, 1968- author.
(2)
Gerstman, Richard.
(2)
Hair, Joseph F., Jr., 1944- author.
(2)
Hair, Joseph F., author
(2)
Independent Institute of Education. Vega School.
(2)
Keller, Kevin Lane, 1956-
(2)
Lamb, Charles W., author
(2)
Lamb, Charles W., author.
(2)
Machado, Ricardo.
(2)
Meyers, Herbert M.
(2)
Millward Brown (Firm)
(2)
Miniard, Paul W.
(2)
Moutinho, Luiz.
(2)
Ngambi, Hellicy Chakosamoto, editor.
(2)
Parks, Janet B., 1942-
(2)
Peter, J. Paul.
(2)
Quarterman, Jerome, 1944-
(2)
Raaij, W. Fred van.
(2)
Seitel, Fraser P.
(2)
Stroebe, Wolfgang.
(2)
Swarbrooke, John.
(2)
Terblanch©♭, N. S., author
(2)
Van Heerden, Neels, 1957- editor.
(2)
Wisenblit, Joseph.
(2)
Worcester, Robert M.
(2)
Aaker, Jennifer Lynn.
(1)
Adler, Carlye.
(1)
Ahluwalia, Rohini, 1966-
(1)
Aldrich, Douglas F.
(1)
Alexander, Jim, 1950-
(1)
Almendro, Jennifer.
(1)
Anderson, Kristin, 1962- Delivering knock your socks off service.
(1)
Antonides, Gerrit, 1951-
(1)
Arens, Christian.
(1)
Armstrong, Gary (Gary M.)
(1)
Arnold, Chris.
(1)
Arnould, Eric J., éditeur intellectuel.
(1)
Bailey, Maria T.
(1)
Bailey, Nora J.
(1)
Baines, Paul, 1973-
(1)
Baron, Steve (J. Steve)
(1)
Baskerville, David.
(1)
Baskerville, Tim.
(1)
Basson, Haneke
(1)
Battles, Kathleen, author.
(1)
Bearden, William O., 1945-. Handbook of marketing scales.
(1)
Beckley, Jacqueline H.
(1)
Beech, John G., 1947-
(1)
Behrer, Mattias.
(1)
Belk, Russell W., author.
(1)
Beller, Ken.
(1)
Bergh, Joeri van den, 1971-
(1)
Berleur, J.
(1)
Bettman, James R.
(1)
Billings, Andrew C.
(1)
Blanca, Diana.
(1)
Blythe, Jim.
(1)
Bond, Alison.
(1)
Boone, Louis E.
(1)
Boshoff, Christo, author.
(1)
Boshoff, Christo.
(1)
Botha, Johan.
(1)
Bouman, Martine (M.P.A.), 1954-
(1)
Brannon, Evelyn L.
(1)
Bremner, Nicola.
(1)
Brewer, S. (Samuel W.)
(1)
Brink, Annekie.
(1)
British Broadcasting Corporation.
(1)
Brits, R. N.
(1)
Brivik, L. H.
(1)
Burger, Wouter.
(1)
Burgess, Steven M.
(1)
Burgos, David.
(1)
Bye, Elizabeth.
(1)
CAM Foundation.
(1)
Caywood, Clarke L., 1947-
(1)
Chadwick, Simon, 1964-
(1)
Chipp, Kerry.
(1)
Choi, Tsan-Ming, editor.
(1)
Clarke, Alan, 1956-
(1)
Close, Angeline, editor.
(1)
Cohen, Marshal.
(1)
Cohen, Ronald Jay, author.
(1)
Cohen, Ronald Jay.
(1)
Conference on Consumer Culture Theory (2006 : Notre Dame University)
(1)
Coryn, Chris L. S.
(1)
Coughlan, Anne T.
(1)
Crabtree, Amy-Sue
(1)
Crocker, Angela, 1968-
(1)
Crockett, David, éditeur intellectuel.
(1)
Cronin, Mary J.
(1)
Cunningham, Nicole.
(1)
Curtis, Adam.
(1)
Czinkota, Michael R.
(1)
D'Amico, Michael.
(1)
Dahl, Stephan, author.
(1)
Dale, Crispin.
(1)
Davies, Andrea, editor of compilation.
(1)
Davis, Joel, 1950-
(1)
Dawson, Candice Kim.
(1)
De Kock, Kaitlin.
(1)
Deitel, Harvey M., 1945-
(1)
Deitel, Paul J.
(1)
Digue, Sarah-Ann.
(1)
Dobscha, Susan, editor.
(1)
Du Plessis, Erik.
(1)
Du Plessis, P. J. (Phillipus Jacobus), 1943-
(1)
Dung, Tran Huu.
(1)
Dupree, James V.
(1)
Dutta, Kirti.
(1)
Etzel, Michael J.
(1)
Evans, Martin (Martin J.)
(1)
Faber, Ronald J., 1948-
(1)
Felton, George, 1947-
(1)
Fennis, Bob Michaël, 1968- author.
(1)
Fill, Chris.
(1)
Fischer, Eileen, 1959- author.
(1)
Fitchett, James, editor of compilation.
(1)
Forbay, Rosland
(1)
Ford, Kevin.
(1)
Forrest, Edward.
(1)
Foss, Bryan.
(1)
Friedman, Jessica.
(1)
Frost, Raymond, 1960-
(1)
GEORGE, RICHARD.
(1)
Gobé, Marc.
(1)
Goldsmith, Ronald Earl.
(1)
Gowpall, Y.
(1)
Grewal, Dhruv.
(1)
Guiltinan, Joseph P.
(1)
Gumede, Nozipho.
(1)
Hackley, Christopher E.
(1)
Hackley, Christopher E., author.
(1)
Hackley, Rungpaka Amy, author.
(1)
Hair, Joseph F.
(1)
Hair, Joseph F., Jr., 1944-
(1)
Hanlon, Annmarie, editor.
(1)
Hanson, Ward A.
(1)
Hantula, Donald A.
(1)
Hardy, Stephen, 1948-
(1)
Harris, Kim, 1957-
(1)
Hartzer, Tegan
(1)
Hassanien, Ahmed.
(1)
Hawkins, Del I.
(1)
Haws, Kelly L.
(1)
Hayes, Darrell C.
(1)
Hendrix, Jerry A.
(1)
Hensher, David A., 1947-
(1)
Hicks, Nancy J.
(1)
Hill, Nigel, 1952-
(1)
Hill, Ronald Paul, editor of compilation.
(1)
Hilton, Toni.
(1)
Hilton-Morrow, Wendy, author.
(1)
Horner, Susan, 1956-
(1)
Horner, Susan.
(1)
Houser, Rick.
(1)
Houston, Michael J.
(1)
Hoyer, Wayne D. author.
(1)
Hoyt, Robert E., 1945-
(1)
Huffman, Cynthia.
(1)
IFIP TC 9 International Conference on Human Choice and Computers (7th : 2006 : Maribor, Slovenia)
(1)
Impagliazzo, John.
(1)
Independent Institute of Education. Vega School of Brand Leadership.
(1)
Institute of Marketing.
(1)
Ismail, Zenobia.
(1)
Jacobs, Ron, 1948-
(1)
Jooste, C. J.
(1)
Kaden, Robert J.
(1)
Kalyanam, Kirthi.
(1)
Kamffer, L.
(1)
Keller, Kevin Lane, 1956- author.
(1)
Kelly, Sean, 1960-
(1)
Kennard, Catherine.
(1)
More
View All
Fewer
Collapse All
Format
Include
Exclude
Books
(209)
Manuscript
(45)
Electronic Resources
(5)
Computer file
(3)
Regular print
(2)
Video disc
(1)
More
View All
Fewer
Collapse All
Item Category 1
Include
Exclude
Developer Books
Lecturer Books
Non-Fiction Books
Periodicals
Prescribed Books
Recommended Books
Theses/Dissertations
More
View All
Fewer
Collapse All
Material Type
Include
Exclude
Audio-visual Material
Developer Books
General Books
Lecturer Books
MSA Reserves
MSA Short Loan
Prescribed books
Recommended Books
Reference Books
Reports
Theses/Dissertations
Unknown
More
View All
Fewer
Collapse All
Language
Include
Exclude
English
(264)
Library
Include
Exclude
Cataloguing
IIE HSM Online
IIE Sandton
IIEMSA
RC Bloemfontein
RC Braamfontein
RC Cape Town
RC Durban
RC Mbombela
RC Nelson Mandela Bay
RC Online
RC Pietermaritzburg
RC Polokwane
RC Pretoria CBD
VC Cape Town
VC Durban North
VC Nelson Mandela Bay
VC Pietermaritzburg
VC Pretoria
VC Sandton
VC Waterfall
VC Westville
VEGA Bordeaux
VEGA Cape Town
VEGA Durban
VEGA Pretoria
More
View All
Fewer
Collapse All
Shelf Location
Include
Exclude
On-Shelf Blackboard Learn (IIE CAT only)
On-Shelf Faculty Commerce (IIE CAT only)
On-Shelf Faculty Humanities (IIE CAT only)
On-Shelf Lecturer
On-Shelf Student
Other
Reference Material
Short Loans
Standard shelving location
Store Room/Cupboard
Withdrawn from the collection
Workroom MSA
More
View All
Fewer
Collapse All
Publication Date
Include
Exclude
1980-1991
1992-2000
2001-2008
2009-2016
2017-2024
Subject
Include
Exclude
Consumer behavior.
(57)
Marketing.
(40)
Marketing research.
(33)
Motivation research (Marketing)
(23)
Consumers -- Research.
(19)
Marketing -- Management.
(17)
Marketing -- South Africa.
(13)
Advertising.
(12)
Branding (Marketing)
(11)
Internet marketing.
(11)
Consumers -- Research -- South Africa.
(8)
Consumers.
(7)
Marketing -- South Africa -- Management.
(7)
Marketing research -- South Africa.
(7)
Consumers -- Attitudes.
(5)
Consumers' preferences.
(5)
Hospitality industry -- Marketing.
(5)
South Africa.
(5)
Tourism -- Marketing.
(5)
Advertising -- Psychological aspects.
(4)
Brand name products.
(4)
Communication in marketing.
(4)
Electronic commerce.
(4)
Fashion merchandising.
(4)
Tourism.
(4)
Verbraucherverhalten.
(4)
Consumer behavior -- Research.
(3)
Consumers -- South Africa.
(3)
Internet.
(3)
Marketing
(3)
Physical education and training -- Administration.
(3)
Product management.
(3)
Public relations.
(3)
Social media.
(3)
Sports administration.
(3)
United States.
(3)
Werbung.
(3)
Women consumers.
(3)
Young consumers.
(3)
Advertising -- Brand name products.
(2)
Advertising -- Research.
(2)
Advertising as Topic.
(2)
Advertising media planning.
(2)
Aufsatzsammlung.
(2)
Brand Consumer Behaviour -- Research -- South Africa
(2)
Brand consumer behaviour -- Research
(2)
Brand name products -- Management.
(2)
Brand perception -- Research -- South Africa
(2)
Branding (Marketing) -- South Africa.
(2)
Child consumers -- United States.
(2)
Consumer behaviour.
(2)
Consumers -- Examinations, questions, etc.
(2)
Consumers -- Psychology.
(2)
Consumers -- Research -- Methodology.
(2)
Consumers -- Research -- South Africa -- Johannesburg.
(2)
Customer relations -- Management.
(2)
Customer relations.
(2)
Internet marketing -- Social aspects.
(2)
Lehrbuch.
(2)
Markenpolitik.
(2)
Marketing -- Psychological aspects.
(2)
Marketing -- Social aspects.
(2)
Marketing -- United States.
(2)
Marketing research -- Computer network resources.
(2)
Marketingmanagement.
(2)
Motivation research (Marketing) -- Examinations, questions, etc.
(2)
New Age consumers.
(2)
Psychological tests.
(2)
Psychometrics.
(2)
Public Relations.
(2)
Public relations -- United States.
(2)
Reality television programs.
(2)
Social media -- South Africa.
(2)
Social responsibility of business.
(2)
Sports -- Gestion.
(2)
Sports -- Marketing.
(2)
Strategic planning.
(2)
Target marketing.
(2)
Toerisme.
(2)
Tourismus
(2)
Tourismus.
(2)
Woolworths.
(2)
Young adult consumers.
(2)
Éducation physique -- Administration.
(2)
Advertising -- Cosmetics.
(1)
Advertising -- Cross-cultural studies.
(1)
Advertising -- Fashion.
(1)
Advertising -- Research
(1)
Advertising -- Social aspects.
(1)
Advertising -- Textbooks.
(1)
Advertising -- United States.
(1)
Advertising agencies -- Customer services -- United States.
(1)
Advertising and children -- United States.
(1)
Advertising and children.
(1)
Advertising campaigns -- United States -- Planning.
(1)
Affluent consumers -- Psychology.
(1)
Africa, Southern.
(1)
Aggressiveness.
(1)
Aufsatzsammlung
(1)
Australian
(1)
Automobiles -- Marketing.
(1)
BUSINESS & ECONOMICS / International / Marketing.
(1)
Beauty culture -- South Africa.
(1)
Beden eğitimi ve antrenman -- İdare.
(1)
Bekleidungsindustrie.
(1)
Beklädnadsindustri -- prognoser.
(1)
Bernays, Edward L., 1891-1995.
(1)
Brand Cars -- Research
(1)
Brand Luxury Cars -- Research
(1)
Brand advertising -- Research -- Cape Town, South Africa
(1)
Brand building -- Research -- South Africa
(1)
Brand choice -- Research.
(1)
Brand choice.
(1)
Brand communication -- Research
(1)
Brand consumer behaviour -- Research -- South Africa
(1)
Brand customer service -- Research
(1)
Brand loyalty -- Research -- Durban, South Africa
(1)
Brand loyalty.
(1)
Brand name products -- Marketing -- Management.
(1)
Brand name products -- Research.
(1)
Brand sensory marketing -- Research
(1)
Business and Economics.
(1)
Business enterprises -- Computer networks.
(1)
Case studies.
(1)
Child consumers.
(1)
Child.
(1)
Children with social disabilities.
(1)
Choice (Psychology) -- Mathematical models.
(1)
Choice Behavior.
(1)
Cinéma -- Aspect économique.
(1)
Clothing and dress -- Marketing.
(1)
Clothing trade -- Forecasting.
(1)
Clothing trade.
(1)
Cognitive science.
(1)
Commerce électronique.
(1)
Communication in management.
(1)
Communication in medicine.
(1)
Communication, International.
(1)
Computer graphics industry -- Case studies.
(1)
Computer technicians -- Certification -- Study guides.
(1)
Computer technicians -- Certification.
(1)
Computers -- Maintenance and repair -- Examinations -- Study guides.
(1)
Computers -- Maintenance and repair -- Examinations.
(1)
Consommateurs -- Comportement.
(1)
Consommateurs -- Préférences.
(1)
Consommateurs.
(1)
Consumentengedrag.
(1)
Consumer Behavior.
(1)
Consumer Participation.
(1)
Consumer behavior
(1)
Consumer behavior -- 21st century.
(1)
Consumer behavior -- Africa, Southern.
(1)
Consumer behavior -- Australia -- Case studies.
(1)
Consumer behavior -- Australia.
(1)
Consumer behavior -- Case studies.
(1)
Consumer behavior -- Congresses.
(1)
Consumer behavior -- Cross-cultural studies.
(1)
Consumer behavior -- Europe.
(1)
Consumer behavior -- New Zealand -- Case studies.
(1)
Consumer behavior -- New Zealand.
(1)
Consumer behavior -- South Africa.
(1)
Consumer behavior -- United States.
(1)
Consumer behaviour
(1)
Consumer profiling.
(1)
Consumer protection -- South Africa.
(1)
Consumer protection.
(1)
Consumer research.
(1)
Consumer satisfaction -- Evaluation.
(1)
Consumer satisfaction.
(1)
Consumers -- Reseach.
(1)
Consumers -- Research -- Data processing.
(1)
Consumers -- Research -- South Africa -- Cape Town.
(1)
Consumers -- Research -- South Africa -- KwaZulu-Natal.
(1)
Consumers -- South Africa -- Attitudes.
(1)
Consumers -- South Africa -- Durban -- Research.
(1)
Consumers' preferences -- Econometric models.
(1)
Consumers' preferences -- South Africa.
(1)
Consumers, Black -- South Africa.
(1)
Consumers, Black.
(1)
Consumption (Economics)
(1)
Consumption (Economics) -- Europe.
(1)
Consumption (Economics) -- Psychological aspects.
(1)
Consumption (Economics) -- Social aspects -- Congresses.
(1)
Cosmetics industry -- South Africa.
(1)
Counseling -- Research -- Methodology.
(1)
Culture -- Economic aspects.
(1)
Customer loyalty.
(1)
Customer services -- Management.
(1)
Customer services.
(1)
Database marketing.
(1)
Decision-making -- Mathematical models.
(1)
Deportes -- Mercadotecnia.
(1)
Dichter, Ernest, 1907-1991.
(1)
Digital media -- Social aspects.
(1)
Direct marketing.
(1)
E-business.
(1)
E-commerce.
(1)
Education -- Research.
(1)
Effectiviteit.
(1)
Electronic commerce -- Africa, Southern.
(1)
More
View All
Fewer
Collapse All
Item Available
Include
Exclude
0
1
Advanced Search Location
Include
Exclude
Cataloguing
IIE HSM Online
IIE Sandton
IIEMSA
RC Bloemfontein
RC Braamfontein
RC Cape Town
RC Durban
RC Mbombela
RC Nelson Mandela Bay
RC Online
RC Pietermaritzburg
RC Polokwane
RC Pretoria CBD
VC Cape Town
VC Durban North
VC Nelson Mandela Bay
VC Pietermaritzburg
VC Pretoria
VC Sandton
VC Waterfall
VC Westville
VEGA Bordeaux
VEGA Cape Town
VEGA Durban
VEGA Pretoria
More
View All
Fewer
Collapse All
true
{sortLabel}
{alphabetical}
{relevance}
{include}
{exclude}
{facetName}
{results}
{displayName}
{count}
{error}
