against this background that the authors investigate The Evolving Paradigm of business in Southern Africa

. The authors examine specific sites that are being transformed by globalization such as capitalism

newsworthy information. To achieve this, the authors lead students from an understanding of these two

, marketing and advertising industries to this text. unique collaboration of respected authors, both

industry. Building on the success of previous editions, the authors have completely revised the text to

trends and issues in management practices affected by electronic commerce technology. Authors Ravi

Authors, Nigerian -- 20th century -- Interviews.