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289. 
Cover image for Managing brand equity : capitalizing on the value of a brand name
by 
Aaker, David A.
Format: 
Books
Publication Date 
1991
Excerpt: 
Brand name products -- Valuation -- United States -- Management.
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by 
Kerzner, Harold.
Format: 
Books
Publication Date 
1989
Excerpt: 
Project management : a systems approach to planning, scheduling, and controlling / Kerzner, Harold.
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by 
Abratt, Russell.
Format: 
Books
Publication Date 
1989
Excerpt: 
Sales management : an operational approach / Abratt, Russell.
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by 
Swan, Michael.
Format: 
Books
Publication Date 
1980
Excerpt: 
Reflects contemporary concerns in management and evaluation and reflects contemporary changes in
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by 
Coffman, C. DeWitt (Charles DeWitt)
Format: 
Books
Publication Date 
1980
Excerpt: 
Hotel management.
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