323 Results Found Subscribe to search results
00000000000IIE
Print
1. 
Cover image for Cyber rules : strategies for excelling at E-business
by 
Siebel, Thomas M.
Format: 
Books
Publication Date 
1999
Excerpt: 
-Enterprises -- Ch. 8. The Net Will Move from Communities to "Customerization" -- Ch. 9. The Sales and Marketing
Available: Copies:
2. 
Cover image for Kotler on marketing : how to create, win, and dominate markets
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
Kotler on marketing : how to create, win, and dominate markets / Kotler, Philip.
Available: Copies:
3. 
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
1999
Excerpt: 
Sports marketing : a strategic perspective / Shank, Matthew D.
Available: Copies:
4. 
Cover image for New media technology : cultural and commercial perspectives
by 
Pavlik, John V. (John Vernon)
Format: 
Books
Publication Date 
1998
Excerpt: 
Creative Process -- Marketing Electronic Publications -- The Legal and Regulatory Environment -- Social and
Available: Copies:
5. 
Cover image for Marketing and information technology : the strategy, application and implementation of IT in marketing
by 
O'Connor, John, 1960-
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing and information technology : the strategy, application and implementation of IT in
Available: Copies:
6. 
Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing aesthetics : the strategic management of brands, identity, and image / Schmitt, Bernd.
Available: Copies:
7. 
Cover image for Retail in the digital age
by 
Cope, Nigel.
Format: 
Books
Publication Date 
1996
Excerpt: 
Internet marketing
Available: Copies:
8. 
Cover image for Cases in direct marketing
by 
Brown, Herbert E.
Format: 
Books
Publication Date 
1996
Excerpt: 
Internet marketing -- Case studies.
Available: Copies:
9. 
Cover image for Disruption : overturning conventions and shaking up the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
1996
Excerpt: 
Internet." --Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School. "Disruption
Available: Copies:
10. 
Cover image for Online market research : cost-effective searching of the Internet and online databases
by 
Lescher, John F.
Format: 
Books
Publication Date 
1995
Excerpt: 
Online market research : cost-effective searching of the Internet and online databases / Lescher
Available: Copies:
11. 
Cover image for Doing business on the Internet : how the electronic highway is transforming American companies
by 
Cronin, Mary J.
Format: 
Books
Publication Date 
1994
Excerpt: 
Doing business on the Internet : how the electronic highway is transforming American companies /
Available: Copies:
Limit Search Results
Access Level
Author
Format
Language
Subject
Item Available