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Cover image for Direct marketing management
Direct marketing management
by 
Roberts, Mary Lou.
Table of contents http://www.gbv.de/dms/bowker/toc/9780132147842.pdf
Format: 
Books
Publication Date 
1989
Excerpt: 
-- List selection and segmentation -- Creative strategy and execution -- Targeted marketing using
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Shakespeare, William, 1564-1616.
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