-- Conceptualization and measurement -- Operationalization -- Indexes, scales, and typologies -- The logic of sampling

internal controls ; Controls in computer based systems ; Audit sampling ; Reporting.

experimental designs / Quasi-experimental designs ; Surveys and sampling issues / Facet theory : defining

1. Statistics: a means to an end -- 2. Sampling -- 3. Tabulation and graphic representation -- 4

Marketing research environments -- Acquiring data : an overview -- Sampling theory and practices.

Statistics Sampling and statistical inference Linear programming Forecasting : regression analysis

-- P.6 Continuous probability distributions -- P.7 Sampling techniques and the sampling distributions

location -- Measures of dispersion -- Basic probability concepts -- Probability distributions -- Sampling

-- Populations and Sampling Frames -- Types of Sampling Designs -- Multistage Cluster Sampling.

Describing markets : focus on sampling ; Market segmentation ; Conveying the brand message : media

conditional matrix -- Theoretical sampling -- Memos and diagrams -- Writing theses and monographs, and giving

, randomness, and sampling -- 4. Analysis, interpretation, statistics, and inference -- 5. Analysis of variance