A Moyo case study : identifying key activities which drive a positive brand image

Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa

The personal brand identity of women based on the perception of their clothing

Deregulation of the oil industry in South Africa and its impact to South Africa's business

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry

An exploration of consumer tribes and their role in strategic brand communication