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37. 
Cover image for Marketing : contemporary concepts and practices
Marketing : contemporary concepts and practices
by 
Schoell, William F.
Format: 
Books
Publication Date 
1995
Excerpt: 
Logistics. Ch. 14. Retailing --Sect. V. Promotion. Ch. 15. The Promotion Effort. Ch. 16. Advertising. Ch. 17
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38. 
Cover image for Translation East and West: a cross-cultural approach
Translation East and West: a cross-cultural approach
Translation East and West: a cross-cultural approach
by 
Weller, G
Online Resource (restricted access): Advertising: a true challenge for cross-cultural translation p145-154 [415 Kb]
Format: 
Electronic Resources
Publication Date 
1992
Excerpt: 
http://e-reserve.monash.ac.za/lin2160/04099218.pdf Online Resource (restricted access): Advertising
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