Search Results for Brand Leadership

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437 Results Found

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433.

Who says elephants can't dance? : inside IBM's historic turnaround

Gerstner, Louis V.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/2002027523.html

Format:

Books

Publication Date

2002

Excerpt:

; Creating a global enterprise ; Reviving the brand ; Resetting the corporate compensation philosophy ; Back

Available: Copies:

434.

Big brands, big trouble : lessons learned the hard way

Trout, Jack.

Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html

Format:

Books

Publication Date

2001

Excerpt:

Brand name products -- Management.

Available: Copies:

435.

Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

Eating the big fish : how challenger brands can compete against brand leaders / Morgan, Adam, 1969-

Available: Copies:

436.

Value-added public relations : the secret weapon of integrated marketing

Harris, Thomas L., 1931-

Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html

Format:

Books

Publication Date

1998

Excerpt:

. Positioning Your Brand. 5. Creating Marketplace Excitement. 6. Introducing New Products Before the Advertising

Available: Copies:

437.

Consumer behavior and marketing action

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

-- Complex decision making -- Comsumer learning, habit, and brand loyalty -- Low involvement decision making

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