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661. 
Cover image for The practice of social research
by 
Babbie, Earl R.
Format: 
Books
Publication Date 
1992
Excerpt: 
-- Operationalization Choices -- Criteria of Measurement Quality -- Indexes, Scales, and Typologies -- Indexes versus
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by 
Aaker, David A.
Format: 
Books
Publication Date 
1991
Excerpt: 
-- Types of Associations -- The Measurement of Brand Associations -- The Ford Taurus Story -- What Does
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by 
Mohr, P. J.
Format: 
Books
Publication Date 
1988
Excerpt: 
observations -- Time series ll: components of a time series -- Units of measurement -- Weighted growth rate
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665. 
Cover image for Foundations of behavioral research
by 
Kerlinger, Fred N. (Fred Nichols), 1910-
Format: 
Books
Publication Date 
1986
Excerpt: 
-- 6. Designs of research -- 7. Types of research -- 8. Measurement -- 9. Methods of observation and
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by 
Salvia, John.
Format: 
Books
Publication Date 
1985
Excerpt: 
Educational tests and measurements -- United States.
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by 
Crosby, Philip B.
Format: 
Books
Publication Date 
1984
Excerpt: 
Defects -- The Fourth Absolute: The Measurement of Quality is the Price of Nonconformance -- Education
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