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Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html

Format:

Books

Publication Date

2001

Excerpt:

Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy

Available: Copies:

Cover image for Strategic management of technological learning : learning to learn and learning to learn-how-to-learn as drivers of strategic choice and firm performance in global, technology-driven markets

Strategic management of technological learning : learning to learn and learning to learn-how-to-learn as drivers of strategic choice and firm performance in global, technology-driven markets

Carayannis, Elias G.

CRCnetBASE http://www.crcnetbase.com/isbn/9781420037364
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0646/00057165-d.html

Format:

Books

Publication Date

2001

Excerpt:

Alternatives -- Implementation -- Design School of Strategy Making -- Planning School of Strategy Making

Available: Copies:

Applied strategic marketing

Du Plessis, P. J.

Format:

Books

Publication Date

2001

Excerpt:

; Global strategies ; Strategy evaluation and control.

Available: Copies:

Strategic management : concepts

David, Fred R.

Format:

Books

Publication Date

2001

Excerpt:

. 5. Strategies in Action -- Ch. 6. Strategy Analysis and Choice -- Ch. 7. Implementing Strategies

Available: Copies:

Emotional branding : the new paradigm for connecting brands to people

Gobé, Marc.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html

Format:

Books

Publication Date

2001

Excerpt:

-- Introduction: A Sense of Strategy -- Sounds That Transport -- Colors That Mesmerize/Symbols That Captivate

Available: Copies:

Principles of operations management

Render, Barry.

Format:

Books

Publication Date

2001

Excerpt:

-- Issues in Operations Strategy -- Strategy Development and Implementation -- Operations in a Global

Available: Copies:

Internet marketing

Hofacker, Charles F.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm

Format:

Books

Publication Date

2001

Excerpt:

Communications Strategy -- Web Site Communication Goals -- Establishing Online Relationships -- Human Information

Available: Copies:

Innovating the corporation : creating value for customers and shareholders

Kuczmarski, Thomas D., 1951-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00034869.html

Format:

Books

Publication Date

2001 2000

Excerpt:

be surprised to learn that it's planning and strategy, rather than technology, that most often point

Available: Copies:

Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2001

Excerpt:

-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in

Available: Copies:

10.

Evolve! : succeeding in the digital culture of tomorrow

Kanter, Rosabeth Moss.

Format:

Books

Publication Date

2001

Excerpt:

of raves: strategy as improvisational theater -- Connecting the dots: nurturing networks of partners

Available: Copies:

11.

The marketing plan

Cohen, William A., 1937-

Table of Contents http://www.loc.gov/catdir/toc/onix06/00712368.html

Format:

Books

Publication Date

2001

Excerpt:

objectives -- Developing marketing strategy -- Developing marketing tactics -- Forecasting for your marketing

Available: Copies:

12.

Post-colonial transformation

Ashcroft, Bill, 1946-

Format:

Books

Publication Date

2001

Excerpt:

"Post-Colonial Transformation demonstrates how widespread the strategy of transformation has been

Available: Copies:

13.

Marketing channels

Coughlan, Anne T.

Format:

Books

Publication Date

2001

Excerpt:

distribution are a critical element of business strategy." "The ideas in this book apply to any channel for any

Available: Copies:

14.

Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

Blackwell, Roger D.

Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html

Format:

Books

Publication Date

2001

Excerpt:

- companies that have created a blended strategy that combines the best of online and offline commerce. They

Available: Copies:

15.

Sales management

Calvin, Robert J.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00046462.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00046462.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00046462.html

Format:

Books

Publication Date

2001

Excerpt:

"Sales Management details the strategy, tactics, qualitative and quantitative knowledge, and hands

Available: Copies:

16.

E-shock : the new rules-Internet strategies for retailers and manufacturers

De Kare-Silver, Michael.

Table of contents http://catdir.loc.gov/catdir/toc/fy034/00135341.html

Format:

Books

Publication Date

2001

Excerpt:

-- The new marketing imperatives: marketing in the electronic age -- Setting the strategy and mobilising

Available: Copies:

17.

Graphic design solutions

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/00030689-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/00030689-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/00030689-d.html

Format:

Books

Publication Date

2001

Excerpt:

Overview of graphic design. Four components of graphic design solutions -- Strategy -- Concept

Available: Copies:

18.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

marketing strategy for a pioneering micro-business -- RCI Europe: marketing for a timeshare exchange company.

Available: Copies:

19.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in

Available: Copies:

20.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

Available: Copies:

21.

Strategic marketing problems : cases and comments

Kerin, Roger A.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

-- Chesterton Carpet Mills, Inc / Roger A. Kerin -- Ch. 8. Pricing Strategy and Management -- Southwest Airlines

Available: Copies:

22.

The power of focus

Canfield, Jack, 1944-

Format:

Books

Publication Date

2001 2000

Excerpt:

-- Focusing strategy #7 : Ask for what you want -- Focusing strategy #8 : Consistent persistence -- Focusing

Available: Copies:

23.

Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

Advertising foundations and environment -- Advertising background, planning, and strategy

Available: Copies:

24.

Brand leadership

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html

Format:

Books

Publication Date

2000

Excerpt:

. Brand identity : the cornerstone of brand strategy -- 3. Clarifying and elaborating the brand identity

Available: Copies:

25.

The Brandmindset

Knapp, Duane E.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html

Format:

Books

Publication Date

2000

Excerpt:

-- The Current Marketing Strategy -- Business Environment Review -- Customer Transaction Analysis

Available: Copies:

26.

Rethinking leadership

April, Kurt A.

Format:

Books

Publication Date

2000

Excerpt:

Leading in the new millennium ; Communication, conversation and dialogue ; Strategy and leadership.

Available: Copies:

27.

Business dynamics : systems thinking and modeling for a complex world

Sterman, John.

Table of contents http://swbplus.bsz-bw.de/bsz089332229inh.pdf
Table of contents http://swbplus.bsz-bw.de/bsz089332229inh.htm
Klappentext http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009195995&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Klappentext http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=009195995&line%5Fnumber=0002&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Electronic Resources

Publication Date

2000

Excerpt:

Action -- Applications of System Dynamics -- Automobile Leasing Strategy: Gone Today, Here Tomorrow -- On

Available: Copies:

28.

Cover image for The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives

The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives

Hatton, Angela.

Format:

Books

Publication Date

2000 1996

Excerpt:

strategy -- Planning for the 7Ps -- Effective communication -- Implementation and control.

Available: Copies:

29.

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html

Format:

Books

Publication Date

2000

Excerpt:

-- Promotional strategy -- Distribution channels and global markets -- Managing small business operations

Available: Copies:

30.

Introduction to the team software process(sm)

Humphrey, Watts S., 1927-

Format:

Books

Publication Date

2000

Excerpt:

. The TSPi Process. Ch. 3. Launching a Team Project. Ch. 4. The Development Strategy. Ch. 5. The

Available: Copies:

31.

Public relations : theory and practice

Johnston, Jane, 1961-

Format:

Books

Publication Date

2000

Excerpt:

relations role in both the public and private sectors. They show how to develop a public relations strategy

Available: Copies:

32.

Developing knowledge-based client relationships : the future of professional services

Dawson, Ross, 1962-

Format:

Books

Publication Date

2000

Excerpt:

in the Knowledge Economy: People, Strategy, Relationships, and Communication -- App. The Nature of

Available: Copies:

33.

The new imperialism : crisis and contradictions in North-South relations

Biel, Robert, 1945-

Format:

Books

Publication Date

2000

Excerpt:

Industrialising Country (NIC) Strategy -- Permanent Subordination? Structural Adjustment as Control -- Political

Available: Copies:

34.

The knowledge management toolkit : practical techniques for building a knowledge management system

Tiwana, Amrit, 1974-

Format:

Books

Publication Date

2000

Excerpt:

Infrastructure. Ch. 6. Aligning Knowledge Management and Business Strategy -- Pt. IIB. The Second Phase: KM

Available: Copies:

35.

Zimbabwe : the political economy of transformation

Dashwood, Hevina S. (Hevina Smith), 1960-

Book review (H-Net) http://www.h-net.org/review/hrev-a0c0w9-aa
Table of contents http://www.loc.gov/catdir/toc/fy02/00455213.html

Format:

Books

Publication Date

2000

Excerpt:

Social and Political Process 85 -- 5 The ImpetsforChange,1987-1991 114 -- 6 The New Development Strategy

Available: Copies:

36.

Managing information and knowledge in the public sector

Milner, Eileen M., 1963-

Format:

Books

Publication Date

2000

Excerpt:

strategy: the foundations of information management -- 3. Information management strategy in action: making

Available: Copies:

37.

Teaching strategies for outcomes-based education

Killen, Roy.

Format:

Books

Publication Date

2000 1999

Excerpt:

-operative learning as a teaching strategy -- Using problem solving as a teaching strategy -- Using research as a

Available: Copies:

38.

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2000

Excerpt:

intermediaries ; The promotional strategy and marketing communication ; Implementing promotional mix strategies

Available: Copies:

39.

Global business : environments and strategies : managing for global competitive advantage

Daniels, John D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0636/2001280361-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0636/2001280361-d.html

Format:

Books

Publication Date

2000

Excerpt:

international human resources management -- International financial management and strategy -- PART IV: SOUTHERN

Available: Copies:

40.

Brand asset management : driving profitable growth through your brands

Davis, Scott M., 1964-

Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html

Format:

Books

Publication Date

2000

Excerpt:

: Crafting a Brand-Based Customer Model -- Developing a Brand Asset Management Strategy -- Step Five

Available: Copies:

41.

Strategic management and organisational dynamics : the challenge of complexity

Stacey, Ralph D.

Format:

Books

Publication Date

2000

Excerpt:

means by which we can gain understanding and knowledge of strategy in organisations."--BOOK JACKET.

Available: Copies:

42.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2000 1999

Excerpt:

. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6

Available: Copies:

43.

Value-based marketing : marketing strategies for corporate growth and shareholder value

Doyle, Peter, 1943-2003.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001268221.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001268221.html

Format:

Books

Publication Date

2000

Excerpt:

. Strategic position assessment -- Value-based marketing strategy -- pt. 3. Implementing high-value strategies

Available: Copies:

44.

Electronic commerce : a managerial perspective

Turban, Efraim.

Format:

Books

Publication Date

2000

Excerpt:

. Electronic payment systems -- 9. EC strategy and implementation -- 10. Public policy : from legal issues to

Available: Copies:

45.

The systems thinking approach to strategic planning and management

Haines, Stephen G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009568157&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009568157&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0646/00027845-d.html

Format:

Books

Publication Date

2000

Excerpt:

) -- Mastering Strategic Change: "Where the Rubber Meets the Road" -- Plan-to-Implement (Step #8) -- Strategy

Available: Copies:

46.

Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life

Janal, Daniel S.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99015787.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html

Format:

Books

Publication Date

2000

Excerpt:

Online Marketing Strategy -- Online Selling -- Promoting Your Web Site -- Creating Customers for

Available: Copies:

47.

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

in today's competitive global marketplace by creating an effective, integrated strategy involving

Available: Copies:

48.

Essentials of marketing : a global managerial approach

Perreault, William D.

Format:

Books

Publication Date

2000

Excerpt:

organization -- Focusing marketing strategy with segmentation and positioning.

Available: Copies:

49.

Managing the guest experience in hospitality

Ford, Robert C. (Robert Clayton), 1945-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1302/99049972-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/99049972-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1302/99049972-d.html

Format:

Books

Publication Date

2000

Excerpt:

Introduction -- Section 1: The hospitality service strategy -- The basics of wow!: the guest knows

Available: Copies:

50.

Rich dad's cashflow quadrant : rich dad's guide to financial freedom

Kiyosaki, Robert T., 1947-

Format:

Books

Publication Date

2000

Excerpt:

Outlines a strategy for attaining wealth by looking for business opportunities and investing wisely

Available: Copies:

51.

Power plays : Shakespeare's lessons in leadership and management

Whitney, John O.

Format:

Books

Publication Date

2000

Excerpt:

Persuasion -- The Search Within: Integrating Values, Vision, Mission, and Strategy -- Polonius's Paradox

Available: Copies:

52.

Practical marketing and sales for South African business

Blewett, Stephen.

Format:

Books

Publication Date

1999

Excerpt:

packaging ; Product lifecycle ; Pricing strategy ; Distribution ; Sales management and the sales environment.

Available: Copies:

53.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

, and strategy. -- 13. Distribution channels. -- 14. Promoting products : communication and promotion

Available: Copies:

54.

Harvard business review on brand management.

Format:

Books

Publication Date

1999

Excerpt:

this brand be saved? / Regina Fazio Maruca -- Your brand's best strategy / Vijay Vishwanath and

Available: Copies:

55.

Strategic planning : readings

Smit, P. J.

Format:

Books

Publication Date

1999

Excerpt:

-- How competitive forces shape strategy -- Assessing and enhancing strategic capability : a value

Available: Copies:

56.

Business market management : understanding, creating, and delivering value

Anderson, James C., 1953-

Format:

Books

Publication Date

1999

Excerpt:

. Ch. 3. Understanding Firms as Customers. Ch. 4. Crafting Market Strategy -- Sect. III. Creating Value

Available: Copies:

57.

Rethinking management information systems : an interdisciplinary perspective

Galliers, Robert, 1947-

Format:

Books

Publication Date

1999

Excerpt:

Systems, Strategic Management, and Performance Evaluation. 7. Strategy-Making in the Information Age

Available: Copies:

58.

Natural capitalism : creating the next industrial revolution

Hawken, Paul.

Format:

Books

Publication Date

1999

Excerpt:

, intelligent technologies, and the best of contemporary design, Natural Capitalism presents a business strategy

Available: Copies:

59.

The pity of war

Ferguson, Niall.

Format:

Books

Publication Date

1999 1998

Excerpt:

. Press gang -- ch. 9. Economic capability: the advantage squandered -- ch. 10. Strategy, tactics and the

Available: Copies:

60.

Growing and managing an entrepreneurial business

Allen, Kathleen R.

Format:

Books

Publication Date

1999

Excerpt:

-business management; Entrepreneurship and the dynamic environment; Entrepreneurial strategy and the legal environment

Available: Copies:

61.

The South African labour market : critical issues for renaissance

Barker, F. S.

Format:

Books

Publication Date

1999

Excerpt:

strategy for South Africa.

Available: Copies:

62.

Break the curve : the entrepreneur's blueprint for small business success

Burns, Tim, 1957-

Format:

Books

Publication Date

1999

Excerpt:

beyond your business: estate planning and your exit strategy.

Available: Copies:

63.

Strategic management : concepts

David, Fred R.

Format:

Books

Publication Date

1999

Excerpt:

-- The external assessment -- The internal assessment -- Strategy analysis and choice -- Implementing

Available: Copies:

64.

Strategic management : concepts & cases

David, Fred R.

Format:

Books

Publication Date

1999

Excerpt:

pt. 1. Overview of strategic management -- pt. 2. Strategy formulation -- pt. 3. Strategy

Available: Copies:

65.

Ad worlds : brands, media, audiences

Myers, Greg, 1954-

Format:

Books

Publication Date

1999

Excerpt:

: Brand, Consumption, Discourse. Banking, branding, and strategies of address. keywords: Strategy, Address

Available: Copies:

66.

Delivering digitally : managing the transition to the new knowledge media

Inglis, Alistair.

Format:

Books

Publication Date

1999

Excerpt:

-- 9. Redesigning learner support services -- 10. Developing an evaluation strategy -- 11. Managing the

Available: Copies:

67.

Designing Web graphics.3

Weinman, Lynda.

Format:

Books

Publication Date

1999

Excerpt:

-- Try Before You Buy -- HTM Editing Features -- Browser Feature Comparison Chart -- Strategy -- First

Available: Copies:

68.

Negotiation

Lewicki, Roy J.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/99010103.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015163430&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/99010103.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99010103.html

Format:

Books

Publication Date

1999

Excerpt:

, Strategizing, and Planning -- Chapter 3 Strategy and Tactics of Distributive Bargaining -- Chapter 4 Strategy

Available: Copies:

69.

Direct marketing management

Roberts, Mary Lou.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1999

Excerpt:

Strategy and Execution -- Ch. 7. Fulfillment and Customer Service -- Pt. 3. Special Techniques of Direct

Available: Copies:

70.

Marketing channels : a management view

Rosenbloom, Bert.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html

Format:

Books

Publication Date

1999

Excerpt:

Marketing Channel. Ch. 7. Selecting the Channel Members. Ch. 8. Target Markets and Channel Design Strategy

Available: Copies:

71.

Excellence in advertising : the IPA guide to best practice

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html

Format:

Books

Publication Date

1999

Excerpt:

-- Quantitative data and advertising strategy development / Chris Forrest -- Analysis and interpretation in

Available: Copies:

72.

Results-based leadership

Ulrich, David, 1953-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015167331&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015167331&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1999

Excerpt:

results that can be measured and integrated into any business strategy or corporate culture."--Jacket.

Available: Copies:

73.

Curbing corruption : toward a model for building national integrity

Format:

Books

Publication Date

1999

Excerpt:

corruption? / Daniel Kaufmann -- Elements of a successful anticorruption strategy / Jeremy Pope -- Enhancing

Available: Copies:

74.

Cyber rules : strategies for excelling at E-business

Siebel, Thomas M.

Format:

Books

Publication Date

1999

Excerpt:

Landscape Will Be Redrawn -- Ch. 10. Rolling It Out I: Digital Strategy -- Ch. 11. Rolling It Out II: Nuts

Available: Copies:

75.

Africa : the time has come : selected speeches

Mbeki, Thabo.

Format:

Books

Publication Date

1998

Excerpt:

nations. Transition, strategy and priorities: A National strategic vision for South Africa. Our common

Available: Copies:

76.

Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html

Format:

Regular print

Publication Date

1998

Excerpt:

-- Reducing uncertainty: the role of technological trends, market regularities, and innovation strategy

Available: Copies:

77.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

Available: Copies:

78.

On competition

Porter, Michael E., 1947-

Format:

Books

Publication Date

1998

Excerpt:

Pt. I. Competition and Strategy: Core Concepts. 1. How Competitive Forces Shape Strategy / Michael

Available: Copies:

79.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

. Planning Media Strategy: Finding Links to the Market -- Pt. 3. Integrating Advertising with Other Elements

Available: Copies:

80.

At the end of the American century : America's role in the post-cold war world

Hutchings, Robert L., 1946-

Contributor biographical information http://www.loc.gov/catdir/bios/jhu051/98004022.html
Publisher description http://www.loc.gov/catdir/description/jhu052/98004022.html

Format:

Books

Publication Date

1998

Excerpt:

. Kaplan -- Ch. 7. The United States in a Turbulent World / James N. Rosenau -- Ch. 8. Strategy and Ethics

Available: Copies:

81.

Unraveling the right : the new conservatism in American thought and politics

Ansell, Amy Elizabeth, 1964-

Format:

Books

Publication Date

1998

Excerpt:

and Strategy / Ann Withorn -- 7. Why Did Armey Apologize? Hegemony, Homophobia, and the Religious

Available: Copies:

82.

Harvard business review on measuring corporate performance.

Format:

Books

Publication Date

1998

Excerpt:

evaluating the latest performance measures and aligning your corporate strategy accordingly pose serious

Available: Copies:

83.

Harvard business review on measuring corporate performance.

Format:

Books

Publication Date

1998

Excerpt:

evaluating the latest performance measures and aligning your corporate strategy accordingly pose serious

Available: Copies:

84.

Value-added public relations : the secret weapon of integrated marketing

Harris, Thomas L., 1931-

Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html

Format:

Books

Publication Date

1998

Excerpt:

: Setting MPR Objectives. 29. Step Three: Developing MPR Strategy. 30. Step Four: Marketing Public Relations

Available: Copies:

85.

Marketing mistakes and successes

Hartley, Robert F., 1927-

Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html

Format:

Books

Publication Date

1998

Excerpt:

strategy -- Question marks. McDonald's: could there be storm clouds on the horizon? Tobacco: an industry

Available: Copies:

86.

The competitive advantage of nations : with a new introduction

Porter, Michael E., 1947-

Sample text http://catdir.loc.gov/catdir/samples/simon031/98009584.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/98009584-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1549549&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98009584.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/98009584.html

Format:

Books

Publication Date

1998 1990

Excerpt:

economies -- pt. 4. Implications: Company strategy ; Government policy ; National agendas -- Epilogue.

Available: Copies:

87.

Best practices in information technology : how corporations get the most value from exploiting their digital investments

Cortada, James W.

Format:

Books

Publication Date

1998

Excerpt:

strategy for managing the hunt for value: the focus on best practices -- Beyond best practices -- Appn. A

Available: Copies:

88.

Enterprise and venture capital : a business builders' and investors' handbook

Golis, Christopher C.

Table of contents http://lcweb.loc.gov/catdir/toc/99-195773.html

Format:

Books

Publication Date

1998

Excerpt:

strategy -- Preparing a business plan--the financial analysis -- Preparing a business plan--organisational

Available: Copies:

89.

The human equation : building profits by putting people first

Pfeffer, Jeffrey.

Format:

Books

Publication Date

1998

Excerpt:

business strategy and management practices -- Barriers to implementing performance knowledge: how

Available: Copies:

90.

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

Format:

Books

Publication Date

1998

Excerpt:

Marketing is Dead -- Long Live Marketing -- Relationships as Strategy -- Making the Case of

Available: Copies:

91.

Management information systems : the manager's view

Schultheis, Robert A.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html

Format:

Books

Publication Date

1998

Excerpt:

technology supports business strategy ; The information planning grid ; Management strategies -- Technology

Available: Copies:

92.

The competitive advantage of nations : with a new introduction

Porter, Michael E., 1947-

Format:

Books

Publication Date

1998

Excerpt:

National Advantage -- 10. The Competitive Development of National Economies -- 11. Company Strategy -- 12

Available: Copies:

93.

South Africa : limits to change : the political economy of transition

Marais, Hein.

Format:

Books

Publication Date

1998

Excerpt:

fist -- The post-war accumulation strategy -- The popular forces fight back -- The swing to armed

Available: Copies:

94.

Political parties

Wolinetz, Steven B., 1943-

Format:

Books

Publication Date

1998

Excerpt:

Structure and Social Democratic Party Strategy /Herbert Kitschelt -- 19. Party System Change: The Catch

Available: Copies:

95.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs

Available: Copies:

96.

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

1997

Excerpt:

interactivity purposeful -- Market the mission -- Use zero based planning strategy -- Use cross functional

Available: Copies:

97.

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html

Format:

Books

Publication Date

1997

Excerpt:

Requirements -- 12. Finding Sources of Financing -- 13. Consumer Behavior and Product Strategy -- 14. Pricing

Available: Copies:

98.

Narrating postmodern time and space

Francese, Joseph.

Format:

Books

Publication Date

1997

Excerpt:

extent, these changes in narrative strategy are a response to changes in real living conditions, namely

Available: Copies:

99.

Using IntranetWare

Zacker, Craig.

Format:

Books

Publication Date

1997

Excerpt:

. Designing an NDS Strategy for the Enterprise. Using NDS Manager. Creating and Managing NDS Objects

Available: Copies:

100.

A preface to marketing management

Peter, J. Paul.

Format:

Books

Publication Date

1997

Excerpt:

. Product strategy -- 7. New product planning and development -- 8. Promotion strategy : advertising and

Available: Copies:

101.

Competing in the third wave : the ten key management issues of the information age

Hope, Jeremy.

Table of contents http://lcweb.loc.gov/catdir/toc/97005197.html

Format:

Books

Publication Date

1997

Excerpt:

Strategy: pursue renewal, not retrenchment -- Customer value: match competencies to customers

Available: Copies:

102.

Strategic management and information systems : an integrated approach

Robson, Wendy.

Format:

Books

Publication Date

1997

Excerpt:

management information systems? -- 4. Strategy planning for information systems -- 5. The information systems

Available: Copies:

103.

Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry

Laws, Eric, 1945-

Format:

Books

Publication Date

1997

Excerpt:

service quality -- Quality as a management strategy -- Service blueprinting -- Issues in managing holiday

Available: Copies:

104.

Leading change

Kotter, John P., 1947-

Table of contents http://lcweb.loc.gov/catdir/toc/96-20263.html
Table of contents http://lcweb.loc.gov/catdir/toc/96020263.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht007365423.pdf

Format:

Books

Publication Date

1996

Excerpt:

urgency -- Creating the guiding coalition -- Developing a vision and strategy -- Communicating the change

Available: Copies:

105.

Competing in the information age : strategic alignment in practice

Luftman, Jerry N.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0724/95009343-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0606/95009343-d.html

Format:

Books

Publication Date

1996

Excerpt:

business strategy, the strategy of its information systems, its organizational infrastructure, and its

Available: Copies:

106.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

distribution customer service -- Retailers, wholesalers, and their strategy planning -- Promotion

Available: Copies:

107.

Rapid development : taming wild software schedules

McConnell, Steve.

Format:

Books

Publication Date

1996

Excerpt:

1. Welcome to Rapid Development -- 2. Rapid-Development Strategy -- 3. Classic Mistakes -- 4

Available: Copies:

108.

Global management

Mendenhall, Mark E., 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006784218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1995

Excerpt:

Environment -- Ch. 6. Global Strategy Overview -- Ch. 7. The Foreign Entry Decision -- Ch. 8. Implementing

Available: Copies:

109.

The theory of assessment : an introduction

Cotton, Julie.

Format:

Books

Publication Date

1995

Excerpt:

Ch. 1. Selecting a Strategy for Learning -- Ch. 2. Lecturing and Giving Instructions -- Ch. 3

Available: Copies:

110.

Design patterns : elements of reusable object-oriented software

Gamma, Erich.

Format:

Books

Publication Date

1995

Excerpt:

-- Memento -- Observer. -- State -- Strategy -- Template Method -- Visitor -- Discussion of Behavioral

Available: Copies:

111.

Strategic market management

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006766722&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Strategic market management

Format:

Books

Publication Date

1995

Excerpt:

literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition

Available: Copies:

112.

Designing effective organizations : traditional & transformational views

Banner, David K.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/94005921-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/94005921-d.html

Format:

Books

Publication Date

1995

Excerpt:

, and structure -- Strategy and structure -- The processes of organization -- The organizational life

Available: Copies:

113.

Global marketing management : cases and readings

Buzzell, Robert D. (Robert Dow), 1933-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1302113&custom_att_2=simple_viewer

Format:

Books

Publication Date

1995

Excerpt:

The globalization of markets / Global strategy ... in a world of nations? / Managing in a

Available: Copies:

114.

Service, please, South Africa!

Blem, Norman.

Format:

Books

Publication Date

1995

Excerpt:

by the product -- Servuce means caring -- What gets measured gets done -- Servuce strategy and

Available: Copies:

115.

The marketing plan

Cohen, William A., 1937-

Format:

Books

Publication Date

1995

Excerpt:

-- Marketing Goals and Objectives -- Marketing Strategy -- Marketing Tactics -- Implementation and Control

Available: Copies:

116.

Global marketing management

Keegan, Warren J.

Format:

Books

Publication Date

1995

Excerpt:

, Targeting, and Positioning -- 9. Sourcing Decisions and the Value Chain -- 10. Strategy Alternatives for

Available: Copies:

117.

Starting your own business in South Africa

Macleod, Guy.

Format:

Books

Publication Date

1995

Excerpt:

distribution. Marketing mix and the marketing plan. Overall marketing strategy. Pricing policy. Sales tactics

Available: Copies:

118.

International marketing reader

Paliwoda, Stanley J.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007009966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007009966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=761063&custom_att_2=simple_viewer
Inhaltsverzeichnis International marketing reader

Format:

Books

Publication Date

1995

Excerpt:

subsidiaries / Ulf Andersson and Mats Forsgren -- 6. Multinational market portfolios in global strategy

Available: Copies:

119.

Operations management

Slack, Nigel.

Format:

Books

Publication Date

1995

Excerpt:

strategy -- 4. Design in operations management -- 5. The design and products and services -- 6. Design of

Available: Copies:

120.

The E-myth revisited : why most small businesses don't work and what to do about it

Gerber, Michael E.

Publisher description http://catdir.loc.gov/catdir/description/hc041/94046667.html

Format:

Books

Publication Date

1995

Excerpt:

strategy -- Your marketing strategy -- Your systems strategy -- A letter to Sarah.

Available: Copies:

121.

A discipline for software engineering

Humphrey, Watts S., 1927-

Format:

Books

Publication Date

1995

Excerpt:

Ch. 1. The Personal Software Process Strategy the PSP's Purpose -- Ch. 2. The Baseline Personal

Available: Copies:

122.

Command performance : the art of delivering quality service

Format:

Books

Publication Date

1994

Excerpt:

: Focus or Falter / William H. Davidow and Bro Uttal -- Beyond Products: Services-Based Strategy / James

Available: Copies:

123.

The rise and fall of strategic planning : reconceiving roles for planning, plans, planners

Mintzberg, Henry.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/93027323-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/93027323-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht014956147.pdf
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/93027323.html
Publisher description http://catdir.loc.gov/catdir/description/simon032/93027323.html

Format:

Books

Publication Date

1994

Excerpt:

proposes new and unusual definitions of planning and strategy, and examines in novel and insightful ways

Available: Copies:

124.

Entrepreneurship and economic growth

Vosloo, W. B.

Format:

Books

Publication Date

1994

Excerpt:

. 20. Regional development and economic growth. 21. Industrialisation from within as a growth strategy

Available: Copies:

125.

Competing for the future

Hamel, Gary.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1587865&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht006494103.pdf
Inhaltsverzeichnis Competing for the future

Format:

Regular print

Publication Date

1994

Excerpt:

-- Competing for industry foresight -- Crafting strategic architecture -- Strategy as stretch -- Strategy as

Available: Copies:

126.

Scene and structure

Bickham, Jack M.

Format:

Books

Publication Date

1993

Excerpt:

The structure of modern fiction -- Strategy: How to start your story and how to end it -- Structure

Available: Copies:

127.

Essential papers on literature and psychoanalysis

Berman, Emanuel, 1946-

Table of contents http://www.gbv.de/dms/bowker/toc/9780814711842.pdf
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0807/92028361-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0807/92028361-d.html

Format:

Books

Publication Date

1993

Excerpt:

/ Steven Marcus -- The art and strategy of Freud's exposition / Patrick J. Mahony -- The metaphorical

Available: Copies:

128.

Strategic management : concepts & cases

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

1993

Excerpt:

The strategic management process -- The three strategy-making tasks: developing a mission, setting

Available: Copies:

129.

Process innovation : reengineering work through information technology

Davenport, Thomas H., 1954-

Table of contents http://www.gbv.de/dms/hbz/toc/ht006360035.pdf
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1163107&custom_att_2=simple_viewer

Format:

Books

Publication Date

1993

Excerpt:

1990s, simply formulating strategy is no longer sufficient; it is also essential to design the

Available: Copies:

130.

Transforming the economy : policy options for South Africa

Howe, Graham, 1957-

Format:

Books

Publication Date

1992

Excerpt:

economic growth / Chris Stals -- Part III: Labour and social policy. An integrated employment strategy

Available: Copies:

131.

Marketing tourism destinations : a strategic planning approach

Heath, Ernie.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/91033980.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht004301986.PDF
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0607/91033980-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/91033980.html

Format:

Books

Publication Date

1992

Excerpt:

Strategy -- Defining and Analyzing Product Markets -- Target Marketing -- Regional Positioning Strategy

Available: Copies:

132.

The Art of war

Sunzi, active 6th century B.C.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0661/90052805-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0661/90052805-d.html

Format:

Books

Publication Date

1991

Excerpt:

Military operations Strategy

Available: Copies:

133.

Thinking strategically : the competitive edge in business, politics, and everyday life

Dixit, Avinash K.

Inhaltsverzeichnis Thinking strategically

Format:

Books

Publication Date

1991

Excerpt:

Ten tales of strategy -- Anticipating your rival's response -- Seeing through your rival's strategy

Available: Copies:

134.

Studies in war and peace

Howard, Michael, 1922-

Format:

Books

Publication Date

1991 1970

Excerpt:

First World War.--Hitler and his generals.--The Mediterranean in British strategy in the Second World

Available: Copies:

135.

The wizards of Armageddon

Kaplan, Fred M.

Format:

Books

Publication Date

1991 1983

Excerpt:

Strategy -- History -- 20th century.

Available: Copies:

136.

Applied psychology in personnel management

Cascio, Wayne F.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=002854851&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht003851198.PDF
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002854851&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Regular print

Publication Date

1991

Excerpt:

II: Personnel decisions -- Strategy and outcomes -- 3. People, decisions, and the systems approach

Available: Copies:

137.

The clue in the diary

Keene, Carolyn.

Format:

Books

Publication Date

1990

Excerpt:

detour -- Nancy's strategy -- A disclosure -- Worried sleuths -- A scare -- A spooky shack -- Lost in the

Available: Copies:

138.

Second language writing : research insights for the classroom

Kroll, Barbara.

Sample text Sample text
Table of contents Table of contents
Publisher description Publisher description
Table of contents http://www.gbv.de/dms/bowker/toc/9780521387781.pdf

Format:

Books

Publication Date

1990

Excerpt:

language / Alexander Friedlander -- The teaching of topical structure analysis as a revision strategy for

Available: Copies:

139.

Introduction to the sociology of development

Webster, Andrew, 1951-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=002190915&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002190915&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1990

Excerpt:

poverty -- The basic needs strategy -- The perception of development from below -- Modernisation theory

Available: Copies:

140.

The post-colonial critic : interviews, strategies, dialogues

Spivak, Gayatri Chakravorty.

Table of contents http://swbplus.bsz-bw.de/bsz02182732xinh.htm
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0651/89010470-d.html

Format:

Books

Publication Date

1990

Excerpt:

end of politics?, with Geoffrey Hawthorn, Ron Aronson, and John Dunn -- Strategy, identity, writing

Available: Copies:

141.

McGregor's economic alternatives : thoughts on possible economic alternatives for a new South Africa

Godsell, Bobby.

Format:

Books

Publication Date

1990

Excerpt:

: Unemployment and the informal sector ; The economic strategy and policies of the African National Congress

Available: Copies:

142.

Direct marketing management

Roberts, Mary Lou.

Table of contents http://www.gbv.de/dms/bowker/toc/9780132147842.pdf

Format:

Books

Publication Date

1989

Excerpt:

-- List selection and segmentation -- Creative strategy and execution -- Targeted marketing using

Available: Copies:

143.

World class! : strategies for winning with your customer.

Manning, Anthony D.

Format:

Books

Publication Date

1989

Excerpt:

superior customer services really is -- What your strategy must do -- Designing the future -- What counts

Available: Copies:

144.

Strategic nuclear targeting

Ball, Desmond, 1947-

Format:

Books

Publication Date

1988

Excerpt:

Targeting (Nuclear strategy)

Available: Copies:

145.

The prisoners of tradition and the politics of nation building

Simkins, C. E. W. (Charles Edward Wickens)

Format:

Books

Publication Date

1988

Excerpt:

Development strategy.

Available: Copies:

146.

Competitive advantage : creating and sustaining superior performance

Porter, Michael E., 1947-

Format:

Books

Publication Date

1985

Excerpt:

among business units -- 10. Horizontal strategy -- 11. Achieving interrelationships -- 12. Complementary

Available: Copies:

147.

On war

Clausewitz, Carl von, 1780-1831.

Format:

Books

Publication Date

1982 1968

Excerpt:

; Methodicism ; Criticism ; On examples -- Book 3: Of strategy in general. Strategy ; Elements of strategy

Available: Copies:

148.

The mind of the strategist : the art of Japanese business

Ōmae, Ken'ichi, 1943-

Table of contents http://www.gbv.de/dms/bowker/toc/9780070479043.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=004113927etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004113927&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1982

Excerpt:

Strategy.

Available: Copies:

149.

Understanding and managing stress : a book of readings

Adams, John D., 1942-

Format:

Books

Publication Date

1980

Excerpt:

stress and individual strain.--Sargent, A.G. Androgyny as a stress-management strategy.--Ford, D.L., Jr

Available: Copies:

150.

Reading strategies and practices : a guide for improving instruction

Tierney, Robert J.

Format:

Books

Publication Date

1980

Excerpt:

; Strategies and practices for teaching reading as a language experience ; Recreational reading strategy ; Oral

Available: Copies:

151.

Pandemic

Leacock, Matt

Format:

Books

Excerpt:

strategy to mesh with their specialists' strengths in order to conquer the diseases. For example, the

Available: Copies:

152.

Strategic nation brand-building guidelines that can contribute towards the South African National Development Plan 2030's objectives of social cohesion, nation building and transformation.

Makhanya Muziwandle, Bhekokuhle

Format:

Books

Excerpt:

National Brand Strategy -- Dissertation, Masters

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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KAPLAN.

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Johnson, Gerry.

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Luthans, Fred.

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Norton, David P., 1941-

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Scholes, Kevan.

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(3)

Cronjé, Shani.

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Doyle, Peter, 1943-2003.

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Dwyer, F. Robert.

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Ehlers, Tienie.

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Elliott, Roger (Associate professor), author.

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Gold, Jeffrey.

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Institute of Practitioners in Advertising.

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Lazenby, Kobus.

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Longenecker, Justin G. (Justin Gooderl), 1917-2005.

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Maritz, Rachel.

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Parnell, John A. (John Alan), 1964-

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American Institute of Graphic Arts.

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CIMA

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David, Fred R. Concepts of strategic management.

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Fill, Chris.

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Marketing -- Management.

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Industrial management.

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Management.

(59)

Internet marketing.

(46)

Advertising.

(41)

Strategic planning -- Case studies.

(40)

Organizational change.

(39)

Branding (Marketing)

(37)

Personnel management.

(36)

Organizational effectiveness.

(34)

International business enterprises -- Management.

(32)

Leadership.

(32)

Management information systems.

(26)

South Africa.

(26)

Information technology -- Management.

(25)

Public relations.

(25)

Production management.

(22)

Technological innovations -- Management.

(22)

Brand name products.

(21)

Communication in marketing.

(21)

Strategisch management.

(21)

Competition, International.

(19)

(19)

(18)

(17)

(17)

(16)

(16)

(16)

(16)

Social responsibility of business.

(16)

Decision making.

(15)

Brand name products -- Management.

(13)

Communication in management.

(13)

International business enterprises.

(13)

Risk management.

(13)

Sales promotion.

(13)

Strategisches Management.

(13)

Success in business.

(13)

Economic development.

(12)

Knowledge management.

(12)

Managerial economics.

(12)

Strategische planning.

(12)

Creative ability in business.

(11)

Entrepreneurship.

(11)

Export marketing -- Management.

(11)

Organizational behavior.

(11)

Planification stratégique.

(11)

(11)

(10)

(10)

(10)

Hospitality industry -- Marketing.

(10)

Marketing -- Decision making.

(10)

Organizational learning.

(10)

Strategic planning -- South Africa.

(10)

Tourism -- Marketing.

(10)

Business communication.

(9)

Chartered Institute of Management Accountants -- Examinations -- Study guides.

(9)

Corporate culture.

(9)

Human capital.

(9)

Marketing -- South Africa.

(9)

Security, International.

(9)

Advertising -- Brand name products.

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Australian

(8)

Business ethics.

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Consumer behavior -- United States.

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Strategy.

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Problem solving.

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Relationship marketing.

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Small business -- Management.

(7)

Strategic alliances (Business)

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Sustainable development.

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Web sites -- Design.

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(6)

Business networks.

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Career development.

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Customer services.

(6)

Export marketing -- Management -- Case studies.

(6)

Finance.

(6)

Industrial organization (Economic theory)

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Information technology.

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Internet.

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Kommunikation.

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Managerial accounting.

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Market surveys -- United States.

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Marketing -- Planning.

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Materials management.

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Microeconomics.

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Social sciences -- Research -- Methodology.

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Delivery of goods -- Management.

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Developing countries -- Economic policy.

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Environmental policy.

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Income tax -- Law and legislation -- South Africa.

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Industrial management -- Environmental aspects.

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Industrial policy.

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Information resources management.

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Lehrbuch.

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National security.

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Negotiation in business.

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Organizational change -- Management.

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Qualitative research.

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Retail trade -- Management.

(5)

Selling.

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Service industries -- Management.

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South Africa -- Politics and government -- 1994-

(5)

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System design.

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Teaching -- South Africa.

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Teams in the workplace.

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Unternehmen.

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Advertising campaigns.

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Advertising copy.

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Banks and banking.

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Business enterprises -- Finance -- Examinations -- Study guides.

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Business enterprises -- Finance -- Problems, exercises, etc.

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Cambio organizacional.

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Crisis management.

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Developing countries -- Economic conditions.

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Employee motivation.

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Employees -- Training of.

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Organisatieverandering.

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