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0000000000IIE

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

and personal selling -- Brochures, other print and electronic information -- Distribution channels in

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Available: Copies:

Handbook of public relations

Skinner, C. J.

Format:

Books

Publication Date

2001

Excerpt:

. Public relations and selling. Ch. 8. Public relations and communication. Ch. 9. Effective listening. Ch

Available: Copies:

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html

Format:

Books

Publication Date

2000

Excerpt:

-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales

Available: Copies:

Streetwise business letters : 2,500 professionally written letters that will bring success to your business

Woods, John A.

Format:

Books

Publication Date

1999

Excerpt:

-- Retaining customers -- Selling additional products -- Selling additional services -- Selling a business

Available: Copies:

Promotional strategy : marketing communications in practice

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

creativity -- ch. 6. Advertising media -- ch. 7. Principles of personal selling -- ch. 8. Personal selling in

Available: Copies:

Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Public Aquarium -- Fare Combat -- Crosse & Whitewall: Cross-selling Professional Services -- Menton Bank

Available: Copies:

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

1996

Excerpt:

-- International Distribution System -- Global Advertising and Promotion Effort -- Personal Selling and Personnel

Available: Copies:

International marketing strategy

Bradley, Frank, 1942-

Format:

Books

Publication Date

1995

Excerpt:

18. Managing international distribution channels -- 19. Selling and negotiating in international

Available: Copies:

10.

Economic development

Todaro, Michael P.

Table of contents http://www.gbv.de/dms/bowker/toc/9780801310812.pdf

Format:

Books

Publication Date

1994

Excerpt:

"This Best-Selling text retains the unique problem- and policy-oriented approach to development

Available: Copies:

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