-- Chapter 10: Entrepreneurial decision making and planning -- Chapter 11: Entrepreneurial marketing

management decision-making -- greening of IT -- Conclusion -- Key learning points -- Review questions and

-- Judgment and Decision Making Based on High Consumer Effort -- Judgment and Decision Making Based on Low

decision-making. Includes case studies from the UK, USA and mainland Europe and Asia . Assesses the

-- Decision making insights -- Other -- II Working with others: Communication skills -- Leadership and team

Introduction to services marketing -- The management of service quality -- Customer decision making

and individual decision making -- Basic motivation concepts -- Motivation: from concepts to

decision making -- Selling your ideas : proposals, business plans and corporate CVs -- Meeting matters

solving -- Decision-making -- Functional organisation breakdown structures (OBS) -- Matrix organisation

-- Problem- solving and decision-making -- Managing cultural diversity -- Business ethics

-- Problem- solving and decision-making -- Managing cultural diversity -- Business ethics