between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut

The human equation : building profits by putting people first / Pfeffer, Jeffrey.

Successful people -- Australia -- Interviews.

A roadmap for people who want to reinvent themselves, to fashion for themselves a better, stronger

. Disruption is must reading for all advertising and marketing professionals, as well as business people who

-- Productivity through people -- Hands-on, value-driven -- Stick to the knitting -- Simple form, lean staff