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1. 
Cover image for Integrated marketing communications
Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
communication at work -- Consumer response -- IMC planning -- Creative message strategies -- Message execution
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2. 
Cover image for Strategy in action : the execution, politics, and payoff of business planning
Strategy in action : the execution, politics, and payoff of business planning
Strategy in action : the execution, politics, and payoff of business planning
by 
Yavitz, Boris.
Table of contents http://www.gbv.de/dms/bowker/toc/9780029359709.pdf
Format: 
Books
Publication Date 
1982
Excerpt: 
Strategy in action : the execution, politics, and payoff of business planning / Yavitz, Boris.
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Brevis, Tersia, 1967-
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Andrews, J. Craig.
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Botha, Tersia, 1967- editor, author.
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Cornelissen, Joep, author.
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Internet marketing.
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Management -- South Africa.
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