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61.

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business

Available: Copies:

62.

Understanding the consumer : a psychological approach

Statt, David A., 1942-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=780392&custom_att_2=simple_viewer

Format:

Books

Publication Date

1997

Excerpt:

Consumer behavior -- Psychological aspects.

Available: Copies:

63.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

customers and their buying behavior -- Elements of product planning for goods and services -- Product

Available: Copies:

64.

Designing organizations

Robey, Daniel.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/93003727.html
Table of contents http://www.gbv.de/dms/bowker/toc/9780256116991.pdf

Format:

Books

Publication Date

1994

Excerpt:

Organizational behavior.

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