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61. 
Cover image for Marketing planning & strategy
Marketing planning & strategy
by 
Jain, Subhash C., 1942-
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing planning & strategy / Jain, Subhash C., 1942-
Available: Copies:
63. 
Cover image for Crafting and implementing strategy : text and readings
Crafting and implementing strategy : text and readings
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
1998
Excerpt: 
Strategic planning.
Available: Copies:
64. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
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Amos, Trevor.
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