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61.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Advertising communications & promotion management / Rossiter, John R.

Available: Copies:

62.

International advertising : communicating across cultures

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

International advertising : communicating across cultures / Mueller, Barbara, 1958-

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63.

Introduction to advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1995

Excerpt:

Introduction to advertising and promotion : an integrated marketing communications perspective /

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64.

Promotional strategy : managing the marketing communications process

Engel, James F.

Format:

Books

Publication Date

1994

Excerpt:

Promotional strategy : managing the marketing communications process / Engel, James F.

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65.

Promotional strategy : managing the marketing communications process

Engel, James F.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht003913737.PDF

Format:

Books

Publication Date

1991

Excerpt:

Promotional strategy : managing the marketing communications process / Engel, James F.

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