theoretical concepts are actually applied in the real world of business." "The emphasis of the book is on

Ch. I. Concepts and history of strategy in organizations -- Ch. II. Developing strategies for

"Introducing students to the fundamental concepts and principles of strategy, it reflects current

Strategies for e-business : creating value through electronic and mobile commerce : concept and

Introducing the concepts -- The context of managing strategically -- Assessing opportunities and

by incorporating concepts from academic research, consulting activities, and best corporate cases

Introducing the Concepts -- Why Is Strategic Management Important? -- What Is Strategic Management

Index of key concepts; Preface to the second edition; Part 1 An introduction to the strategic

thinking since 1960; and providing a lively A-Z of strategy concepts, terms and techniques." "For students

pt. 1. The Concepts and Techniques of Strategic Management. 1. The Strategic Management Process: An