Log In
|
My Account
|
My Lists
|
Enable Accessibility Mode
|
Remember to clear the cache and close the browser window.
Search Limit
Everything
Library Search
Library Favorites Search
Rooms Content Search
DiXML Search
PDF Search
Other Marc Search
Asset Search
Electronic Resources Search
Rooms Restriction Values
All Fields
Author
Keyword in Author headings
Title
Subject
Keyword in Subject headings
ISBN
Search Field
All Fields
Target Value
Limit Value
Restriction Value
Search For:
Advanced Search
IIE
Teaching and Learning
Library Events
Faculty of Commerce
Faculty of Humanities
Faculty of ICT
Faculty of Social Science
Distance Education
Select an Action
Place Hold(s)
Add to My Lists
Email
Print
73 Results Found
1
..
3
4
5
6
7
Sort By:
Relevance (Default)
Publication Date (Ascending)
Publication Date (Descending)
Title
Author
0
IIE
Select a list
Temporary List
Make this your default list.
The following items were successfully added.
There was an error while adding the following items. Please try again.
One or more items could not be added because you are not logged in.
1.
The advertising handbook
by
Brierley, Sean, 1966-
Format:
Books
Publication Date
1995
Excerpt:
The advertising handbook / Brierley, Sean, 1966-
Available:
Copies:
Select an Action
Place Hold(s)
Add to My Lists
Email
Print
1
..
3
4
5
6
7
Limit Search Results
Narrowed by:
Included
Item Available: 1
Access Level
Include
Exclude
0
1
2
3
4
Author
Include
Exclude
Advertising Media Association of South Africa.
(5)
Belch, George E. (George Edward), 1951-
(5)
Arens, William F.
(4)
Belch, Michael A.
(4)
Koekemoer, Ludi.
(4)
Shimp, Terence A.
(4)
Belter, Luisa.
(3)
Brierley, Sean, 1966-
(3)
O'Guinn, Thomas C.
(3)
Semenik, Richard J.
(3)
Allen, Chris T.
(2)
Andrews, J. Craig.
(2)
Burnett, John, 1944-
(2)
Hackley, Christopher E., author.
(2)
Hackley, Rungpaka Amy, author.
(2)
Haynes, Jim, 1937-
(2)
Katz, Helen E.
(2)
Mersham, G. M. (Gary Malcolm), 1949-
(2)
Moriarty, Sandra E. (Sandra Ernst)
(2)
Mulder, D. (Dalmé)
(2)
Muller, Gordon, 1952-
(2)
Newsom, Doug.
(2)
Percy, Larry.
(2)
Van Heerden, Neels, 1957-
(2)
Wells, William, 1926-
(2)
Young, Antony, 1964-
(2)
Arens, Christian.
(1)
Baines, Paul, 1973-
(1)
Baloglu, Seyhmus, author.
(1)
Barfoot, Caroline.
(1)
Baron, Roger B.
(1)
Belch, George E. (George Edward), 1951-. Advertising and promotion.
(1)
Benecke, Rene.
(1)
Bird, Steve.
(1)
Blakeman, Robyn, 1958-
(1)
Bothma, Neels.
(1)
Bowen, John (John T.), 1948- author.
(1)
Burtenshaw, Ken.
(1)
Cook, Gordon, 1948-
(1)
Dahlén, Micael.
(1)
Dalla Pria, Madel.
(1)
Davis, Joel, 1950-
(1)
Dru, Jean-Marie.
(1)
Du Plessis, Erik.
(1)
Du Plessis, P. J. (Phillipus Jacobus), 1943-
(1)
Egan, John, 1952-
(1)
Elliott, Richard H.
(1)
Elliott, Richard.
(1)
Fenwick, Ian, 1949-
(1)
Institute of Marketing Management.
(1)
Institute of Public Relations
(1)
Institute of Public Relations (Great Britain)
(1)
Jaffe, Andrew, 1938-2010.
(1)
Jefkins, Frank William.
(1)
Johnston, Mark W.
(1)
Jugenheimer, Donald W.
(1)
Katz, Helen.
(1)
Kelley, Larry D., 1955-
(1)
Kotler, Philip, author.
(1)
Lange, Fredrik.
(1)
Lautenslager, Al.
(1)
Levinson, Jay Conrad.
(1)
Mahon, Nik.
(1)
Makens, James C., author.
(1)
Marshall, Greg W.
(1)
Millward Brown (Firm)
(1)
Mueller, Barbara, 1958-
(1)
O'Guinn, Thomas C. Advertising and integrated brand promotion.
(1)
Parente, Donald.
(1)
Percy, Larry, author.
(1)
Piotrowski, Christine M., 1947-
(1)
Reber, Bryan H.
(1)
Schenck, Barbara Findlay.
(1)
Schiffman, Leon G., author.
(1)
Sephapo, Catherine Mpolokeng.
(1)
Sheehan, Kim.
(1)
Sissors, Jack Zanville, 1919-
(1)
Skinner, C. J.
(1)
Skinner, J. C. (J. Chris)
(1)
Smith, P. R. (Paul Russell), 1957-
(1)
Smith, Ronald D., 1948-
(1)
Smith, Ronald D., 1948- author.
(1)
Smith, Terry, 1955-
(1)
Theron, Catherine Mpolokeng.
(1)
Van Rooyen, Rob.
(1)
Von Essen, L. M. (Llew M.)
(1)
Weigold, Michael F., 1958-
(1)
Wertime, Kent.
(1)
Wilcox, Dennis L.
(1)
Wisenblit, Joseph, author.
(1)
Zook, Ze.
(1)
More
View All
Fewer
Collapse All
Format
Include
Exclude
Books
(70)
Electronic Resources
(2)
Regular print
(1)
Item Category 1
Include
Exclude
1:DESK-COPY
1:LEC-BOOK
1:NON-FICT
1:PRES-BOOK
1:REC-BOOK
Material Type
Include
Exclude
1:GEN-BOOK
1:LEC-BOOK
1:MSA-RES
1:PRES-BOOK
1:REC-BOOK
1:REF-BOOK
1:UNKNOWN
More
View All
Fewer
Collapse All
Language
Include
Exclude
English
(73)
Library
Include
Exclude
1:IIEMSA
1:IIESDN
1:MAIN
1:RCBMF
1:RCBT
1:RCCT
1:RCDBN
1:RCMBO
1:RCPE
1:RCPMB
1:RCPO
1:RCPTA
1:VCCT
1:VCDBN
1:VCDW
1:VCPE
1:VCPMB
1:VCPT
1:VCSD
1:VCWF
1:VGBDX
1:VGCT
1:VGDBN
1:VGPTA
More
View All
Fewer
Collapse All
Shelf Location
Include
Exclude
1:DISCARD
1:OS-FAC-COM
1:OS-FAC-EDU
1:OS-FAC-HUM
1:OS-LECT
1:OS-STUDENT
1:OTHER
1:SHORT-LOAN
1:STACKS
1:STORE
More
View All
Fewer
Collapse All
Publication Date
Include
Exclude
1995-1999
2000-2004
2005-2009
2010-2015
2017-2025
Subject
Include
Exclude
Advertising.
(35)
Communication in marketing.
(21)
Sales promotion.
(17)
Advertising media planning.
(13)
Marketing.
(11)
Advertising -- South Africa.
(8)
Public relations.
(6)
Advertising media planning -- South Africa.
(5)
Marketing -- Management.
(5)
Marketing -- South Africa -- Management.
(5)
Mass media and business -- South Africa.
(5)
Mass media and business.
(5)
Strategic planning.
(5)
Branding (Marketing)
(4)
Direct marketing.
(4)
Kommunikation.
(4)
Reclame.
(4)
South Africa.
(4)
Advertising -- Handbooks, manuals, etc.
(3)
Internet marketing.
(3)
Public relations -- Authorship.
(3)
Sales promotion -- South Africa.
(3)
Advertising -- Brand name products.
(2)
Advertising -- Management.
(2)
Advertising -- Research.
(2)
Advertising -- Social aspects.
(2)
Advertising campaigns.
(2)
Business writing.
(2)
Communicatie.
(2)
Communication en marketing.
(2)
Marketing channels.
(2)
Public relations -- Management.
(2)
Publicité
(2)
Publicité.
(2)
Social media.
(2)
Werbung.
(2)
Advertenties.
(1)
Advertising
(1)
Advertising -- Psychological aspects.
(1)
Advertising agencies -- Management.
(1)
Agences de publicité -- Gestion -- Cas, Études de.
(1)
Alternative mass media.
(1)
Aspects psychologiques.
(1)
Australian
(1)
Brand name products.
(1)
Campagnes publicitaires -- Cas, Études de.
(1)
Changement organisationnel -- Gestion -- Cas, Études de.
(1)
Commercial art.
(1)
Communication en marketing international.
(1)
Communication in marketing -- South Africa.
(1)
Communication interculturelle.
(1)
Consumer behavior.
(1)
Créativité
(1)
Design services -- United States -- Marketing.
(1)
Effectiviteit.
(1)
Entreprises -- Réorganisation.
(1)
Escritura comercial.
(1)
Etudes de marché.
(1)
Export marketing.
(1)
Gidsen (vorm)
(1)
Handbooks and manuals.
(1)
Hirnforschung.
(1)
Hospitality industry -- Marketing.
(1)
Human information processing -- Research.
(1)
Information, Traitement de l', chez l'homme - Recherche.
(1)
Information, Traitement de l', chez l'homme -- Recherche.
(1)
Integriertes Management.
(1)
Intercultural communication.
(1)
Interior decoration -- Practice -- United States.
(1)
Interior decoration firms -- United States -- Management.
(1)
Internationale marketing.
(1)
Internationales Marketing.
(1)
Internet.
(1)
Markenpolitik.
(1)
Marketing -- Guides, manuels, etc.
(1)
Marketing -- South Africa.
(1)
Marketing direct.
(1)
Marknadsföring.
(1)
Marktkommunikation.
(1)
Marques commerciales.
(1)
Mass-média.
(1)
Mediaplanning.
(1)
Merken (commercie)
(1)
Merken.
(1)
Message publicitaire.
(1)
Motivation research (Marketing)
(1)
Märkesvaror.
(1)
Médias.
(1)
Online-Marketing.
(1)
Plans médias.
(1)
Produits nouveaux -- Commercialisation -- Guides, manuels, etc.
(1)
Public relations -- Handbooks, manuals, etc.
(1)
Public relations -- Moral and ethical aspects.
(1)
Public relations -- South Africa.
(1)
Public relations -- United States -- Authorship.
(1)
Public relations -- United States.
(1)
Publicity.
(1)
Publicité - Aspect psychologique.
(1)
Publicité - Recherche.
(1)
Publicité -- Aspect psychologique.
(1)
Publicité -- Guides, manuels, etc.
(1)
Publicité -- Recherche.
(1)
Publicité internationale.
(1)
Reclame-industrie.
(1)
Relaciones públicas -- Autoría.
(1)
Relaciones públicas.
(1)
Relations publiques -- Gestion.
(1)
Relations publiques.
(1)
Small business marketing.
(1)
Social media -- Marketing.
(1)
Soziale Software.
(1)
Stratégie de marketing.
(1)
Tourism -- Marketing.
(1)
Ventes -- Promotion.
(1)
More
View All
Fewer
Collapse All
Advanced Search Location
Include
Exclude
1:IIEMSA
1:IIESDN
1:MAIN
1:RCBMF
1:RCBT
1:RCCT
1:RCDBN
1:RCMBO
1:RCPE
1:RCPMB
1:RCPO
1:RCPTA
1:VCCT
1:VCDBN
1:VCDW
1:VCPE
1:VCPMB
1:VCPT
1:VCSD
1:VCWF
1:VGBDX
1:VGCT
1:VGDBN
1:VGPTA
More
View All
Fewer
Collapse All
true
{sortLabel}
{alphabetical}
{relevance}
{include}
{exclude}
{facetName}
{results}
{displayName}
{count}
{error}
