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73. 
Cover image for The 22 immutable laws of marketing : violate them at your own risk
The 22 immutable laws of marketing : violate them at your own risk
The 22 immutable laws of marketing : violate them at your own risk
by 
Ries, Al.
Format: 
Books
Publication Date 
1993
Excerpt: 
eyes. The Law of Line Extension: When you try to be all things to all people, you inevitably wind up in
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74. 
Cover image for In search of excellence : lessons from America's best-run companies
In search of excellence : lessons from America's best-run companies
In search of excellence : lessons from America's best-run companies
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
1984
Excerpt: 
-- Productivity through people -- Hands-on, value-driven -- Stick to the knitting -- Simple form, lean staff
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Beekman, Litha.
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Dube, Cecilia.
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Gladwell, Malcolm, 1963-
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Peters, Thomas J.
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Potgieter, Herman.
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Success in business.
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