by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
by
Black, P. A. (Philip A.)
Format:
Books
Publication Date
1999
Excerpt:
Public economics for South African students / Black, P. A. (Philip A.)
by
Machado, Ricardo.
Table of contents http://catdir.loc.gov/catdir/toc/fy0610/2005476600.html
Format:
Books
Publication Date
1999
Excerpt:
-- Chapter 5: Functional areas: Marketing management and Public Relations -- Chapter 6: Functional area
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