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73.
Advertising research : theory and practice
by
Davis, Joel, 1950-
Format:
Books
Publication Date
1997
Excerpt:
Advertising research : theory and practice / Davis, Joel, 1950-
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(3)
Bless, Claire.
(2)
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Higson-Smith, Craig, 1969-
(2)
Independent Institute of Education. Vega School of Brand Leadership.
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