Search Results for Measurement.

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Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

measurement and management system -- Ch. 9. Measuring sources of brand equity : capturing customer mind

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Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

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Research methods for graduate business and social science students

Adams, John, 1955-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0724/2007032588.html

Format:

Books

Publication Date

2007

Excerpt:

. Quality and verification -- Ch. 14. Tests of measurement and quality -- Sect. VIII. Involvement during

Available: Copies:

Teaching student-centered mathematics. Grades K-3

Van de Walle, John A.

Format:

Books

Publication Date

2006

Excerpt:

Concepts -- Developing Measurement Concepts -- Early Fraction Concepts -- Algebraic Reasoning -- Helping

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Marketing research

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2005

Excerpt:

research -- Methods for conducting primary research -- Measurement concepts and questionnaire design

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Marketing and the bottom line : the marketing metrics that will pump up cash flow

Ambler, Tim.

Format:

Books

Publication Date

2003

Excerpt:

Marketing -- Cost effectiveness -- Measurement.

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Marketing ROI : the path to campaign, customer, and corporate profitability

Lenskold, James.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html

Format:

Books

Publication Date

2003

Excerpt:

campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.

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About face : reviving the rules of typography

Jury, David.

Format:

Books

Publication Date

2002

Excerpt:

factors -- Measurement -- Type measurement -- Horizontal measurement -- Vertical measurement

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High voltage engineering : fundamentals.

Kuffel, E. (Edmund)

Format:

Books

Publication Date

2000

Excerpt:

Introduction -- Generation of high voltages -- Measurement of high voltages -- Electrostatic fields

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10.

Teaching with confidence : psychology of education for Southern Africa

Prinsloo, E.

Format:

Books

Publication Date

1996

Excerpt:

resources. Techniques of measurement. Statistics. The computer and its software. Language and the ability to

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