IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
78 Results Found Subscribe to search results
000000IIE
Print
73. 
Cover image for Consumer psychology for marketing
Consumer psychology for marketing
by 
Foxall, G. R.
Format: 
Books
Publication Date 
1998
Excerpt: 
Pt. I. Marketing and consumer behavior. 1. Consumer-oriented marketing. 2. Consumer choice -- Pt
Available: Copies:
74. 
Cover image for Microeconomics and behavior
Microeconomics and behavior
by 
Frank, Robert H.
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
Ch. 1. Thinking Like an Economist -- Ch. 2. Supply and Demand -- Ch. 3. Rational Consumer Choice
Available: Copies:
75. 
Cover image for Understanding the consumer : a psychological approach
Understanding the consumer : a psychological approach
Understanding the consumer : a psychological approach
by 
Statt, David A., 1942-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=780392&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
1997
Excerpt: 
&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=780392&custom
Available: Copies:
76. 
Cover image for Consumer behavior
Consumer behavior
by 
Berkman, Harold W.
Format: 
Books
Publication Date 
1997
Excerpt: 
2
Available: Copies:
77. 
Cover image for Consumer behavior and marketing action
Consumer behavior and marketing action
Consumer behavior and marketing action
by 
Assael, Henry.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht004238592.PDF
Inhaltsverzeichnis Consumer behavior and marketing action
Format: 
Books
Publication Date 
1992
Excerpt: 
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1534024&custom%5Fatt%5F2=simple%5
Available: Copies:
78. 
Cover image for Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
1992
Excerpt: 
2
Available: Copies:
Limit Search Results
Access Level
Author
Schiffman, Leon G.
(5)
Solomon, Michael R.
(5)
Kanuk, Leslie Lazar.
(4)
Best, Roger J.
(2)
Blackwell, Roger D.
(2)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Marketing.
(13)
Marketing research.
(9)
Motivation research (Marketing)
(8)
Verbraucherverhalten.
(6)
Branding (Marketing)
(4)
Item Available
Advanced Search Location