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73.

Cover image for Business-to-business marketing : strategic resource management and cases

Business-to-business marketing : strategic resource management and cases

Business-to-business marketing : strategic resource management and cases

by

Mahin, Philip William.

Format:

Books

Publication Date

1991

Excerpt:

Industrial marketing -- Management -- Case studies.

Available: Copies:

74.

Cover image for Purchasing and materials management : text and cases

Purchasing and materials management : text and cases

Purchasing and materials management : text and cases

by

Dobler, Donald W.

Table of contents http://www.dandelon.com/isearch/intelligentSEARCH_CLASSICS.nsf/alldocs/C1257680005BA284C12572BF002A4EFE/$File/0000000000000000000-101001QBC19(5).PDF?OpenElement
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=005909352etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005909352&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1990

Excerpt:

McGraw-Hill series in marketing.

Available: Copies:

75.

Cover image for Global marketing management

Global marketing management

by

Keegan, Warren J.

Table of contents http://www.gbv.de/dms/bowker/toc/9780133572605.pdf

Format:

Books

Publication Date

1989

Excerpt:

Keegan, Warren J. Multinational marketing management.

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