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97.

Theories of human communication

Littlejohn, Stephen W.

Inhaltsverzeichnis

Format:

Books

Publication Date

1999

Excerpt:

-- How to Evaluate a Communication Theory -- Theoretical Scope -- Appropriateness -- Heuristic Value

Available: Copies:

98.

Harvard business review on brand management.

Format:

Books

Publication Date

1999

Excerpt:

Review on Brand Managementprovides the latest strategies for maximizing the value of your brands and

Available: Copies:

99.

Excellence in advertising : the IPA guide to best practice

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html

Format:

Books

Publication Date

1999

Excerpt:

loyalty? / Andrew Crosthwaite -- Advertising and shareholder value / Leslie Butterfield.

Available: Copies:

100.

Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html

Format:

Regular print

Publication Date

1998

Excerpt:

provides guidance for executives and managers looking to understand the value of innovation."--Jacket.

Available: Copies:

101.

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

Format:

Books

Publication Date

1998

Excerpt:

by customer, by focusing on those who receive, and return, the best value." "Relationship Marketing

Available: Copies:

102.

Strategic management and information systems : an integrated approach

Robson, Wendy.

Format:

Books

Publication Date

1997

Excerpt:

. Information value and IS investment -- 8. IS, business competition and organisation -- 9. IS resource

Available: Copies:

103.

Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Palmas Resort -- Ch. 7. Creating and Delivering Services -- Ch. 8. Adding Value to Core Products with

Available: Copies:

104.

Frank Lloyd Wright : the early work of the great architect.

Wright, Frank Lloyd, 1867-1959.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0703/94014866-d.html

Format:

Books

Publication Date

1994 1925

Excerpt:

Gramercy Books ; Distributed by Random House Value Publishing,

Available: Copies:

105.

Creative drawing

Smagula, Howard J., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/92081859.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/92081859-d.html

Format:

Books

Publication Date

1993

Excerpt:

-- Exploring Basic Materials -- Seeing and Responding -- Line -- Value -- Texture -- Composition and Space

Available: Copies:

106.

World class! : strategies for winning with your customer.

Manning, Anthony D.

Format:

Books

Publication Date

1989

Excerpt:

around here? -- Who is our customer? -- What value will we offer? -- The way to total improvement

Available: Copies:

107.

Woman at point zero

Saʻdāwī, Nawāl.

Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/84116686.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0809/84116686-d.html

Format:

Books

Publication Date

1983

Excerpt:

relationships, she finally meets Sharifa who tells her that 'A man does not know a woman's value ... the higher

Available: Copies:

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