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Cover image for Social marketing : strategies for changing public behavior
Social marketing : strategies for changing public behavior
Social marketing : strategies for changing public behavior
by 
Kotler, Philip.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html
Format: 
Books
Publication Date 
1989
Excerpt: 
Understanding Social Marketing -- Analyzing the Social Marketing Environment -- Developing Social
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Adams, W. M. (William Mark), 1955-
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