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97. 
Cover image for Principles of macroeconomics
by 
Mankiw, N. Gregory.
Format: 
Books
Publication Date 
2001
Excerpt: 
application. -- Ch. 6 Supply, demand, and government policies. -- Ch. 7 Consumers, producers, and the
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98. 
Cover image for EVEolution : the eight truths of marketing to women
by 
Popcorn, Faith.
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Women consumers -- United States.
Available: Copies:
99. 
Cover image for Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behavior -- United States.
Available: Copies:
100. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumers' preferences.
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101. 
Cover image for Basic economic principles : a guide for students
by 
O'Connor, David E. (David Edward)
Format: 
Books
Publication Date 
2000
Excerpt: 
? -- Why do consumers behave as they do? -- How are goods and services produced -- How are businesses
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by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
1999
Excerpt: 
Customer behavior : consumer behavior & beyond / Sheth, Jagdish N.
Available: Copies:
103. 
Cover image for Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic
Available: Copies:
104. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Under the radar : talking to today's cynical consumer / Bond, Jonathan, 1957-
Available: Copies:
105. 
Cover image for Disruption : overturning conventions and shaking up the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
1996
Excerpt: 
absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise
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by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
1991
Excerpt: 
Consumer behavior / Schiffman, Leon G.
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