Search Results for Strategy.

97.

Innovating the corporation : creating value for customers and shareholders

Kuczmarski, Thomas D., 1951-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00034869.html

Format:

Books

Publication Date

2001 2000

Excerpt:

be surprised to learn that it's planning and strategy, rather than technology, that most often point

Available: Copies:

98.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in

Available: Copies:

99.

Ad worlds : brands, media, audiences

Myers, Greg, 1954-

Format:

Books

Publication Date

1999

Excerpt:

: Brand, Consumption, Discourse. Banking, branding, and strategies of address. keywords: Strategy, Address

Available: Copies:

100.

Marketing mistakes and successes

Hartley, Robert F., 1927-

Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html

Format:

Books

Publication Date

1998

Excerpt:

strategy -- Question marks. McDonald's: could there be storm clouds on the horizon? Tobacco: an industry

Available: Copies:

101.

Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html

Format:

Regular print

Publication Date

1998

Excerpt:

-- Reducing uncertainty: the role of technological trends, market regularities, and innovation strategy

Available: Copies:

102.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

Available: Copies:

103.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

distribution customer service -- Retailers, wholesalers, and their strategy planning -- Promotion

Available: Copies:

104.

Pandemic

Leacock, Matt

Format:

Books

Excerpt:

strategy to mesh with their specialists' strengths in order to conquer the diseases. For example, the

Available: Copies:

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