Search Results for Brand communication

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

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Strategic marketing problems : cases and comments

Kerin, Roger A.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

Communication Strategy and Management -- Throckmorten Furniture, Inc. (A) / Roger A. Kerin -- Throckmorten

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Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2000

Excerpt:

intermediaries ; The promotional strategy and marketing communication ; Implementing promotional mix strategies

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Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

effective cutting-edge advertising and Integrated Marketing Communications campaigns? Join us as we see how

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Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Advertising communications & promotion management / Rossiter, John R.

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Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

1997

Excerpt:

Driving brand value : using integrated marketing to manage profitable stakeholder relationships /

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Consumer behavior and marketing action

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

influences -- Situational influences -- Communications processes -- Word-of-mouth communication and opinion

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Key concepts in communication and cultural studies

O'Sullivan, Tim, 1952-

Table of contents http://www.gbv.de/dms/hbz/toc/ht006766379.pdf

Format:

Books

Publication Date

1994

Excerpt:

Key concepts in communication and cultural studies / O'Sullivan, Tim, 1952-

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