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97. 
Cover image for Consumer behavior and marketing action
Consumer behavior and marketing action
Consumer behavior and marketing action
by 
Assael, Henry.
Table of contents http://www.gbv.de/dms/bowker/toc/9780534029906.pdf
Format: 
Books
Publication Date 
1984
Excerpt: 
Consumer behavior and marketing action / Assael, Henry.
Available: Copies:
98. 
Cover image for Consumer behavior and the practice of marketing
Consumer behavior and the practice of marketing
Consumer behavior and the practice of marketing
by 
Runyon, Kenneth E.
Format: 
Books
Publication Date 
1980
Excerpt: 
Consumer behavior and the practice of marketing / Runyon, Kenneth E.
Available: Copies:
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