strengths of outdoor -- Images and words -- Brand and consumer -- Beyond the billboard -- The future.

Brand name products.

. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how

professionals in public, community, investor, and employee relations as well as brand and marketing managers and

Kevin Brand -- Jane Alexander -- Norman Catherine -- Marc Edwards -- Robert Hodgins -- Kagiso

briefcases to complete a deadly bargain. In one case, neat stacks of hundred-dollar bills mean a brand new

-- Complex decision making -- Comsumer learning, habit, and brand loyalty -- Low involvement decision making

new edition includes: over sixty brand new additions to the original text; many entries revised and

calls -- Bull -- God's little agency -- The tie-ins that bind -- The brand with two brains -- Whom Ma

Advertising -- Brand name products -- South Africa -- Case studies.

equity and efficiency / Andre Roux -- Economic cooperation in southern Africa / Simon Brand -- Conclusion

Describing markets : focus on sampling ; Market segmentation ; Conveying the brand message : media