IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
114 Results Found Subscribe to search results
000000IIE
Print
109. 
Cover image for Marketing research : a practical approach for the new Millennium
Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
. Exploratory designs: in-depth interviews and focus groups -- Ch. 9. Descriptive research designs: survey
Available: Copies:
110. 
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
groups to get actual information and feedback from the specific target group. In order to achieve
Available: Copies:
111. 
Cover image for The focus group guide book : Focus group Kit 1.
The focus group guide book : Focus group Kit 1.
The focus group guide book : Focus group Kit 1.
by 
Morgan, David L.
Format: 
Books
Publication Date 
1998
Excerpt: 
The focus group guide book : Focus group Kit 1. Morgan, David L.
Available: Copies:
112. 
Cover image for Analyzing & reporting focus group results
Analyzing & reporting focus group results
Analyzing & reporting focus group results
by 
Krueger, Richard A.
Format: 
Books
Publication Date 
1997
Excerpt: 
Analyzing & reporting focus group results / Krueger, Richard A.
Available: Copies:
113. 
Cover image for Research methods in psychology
Research methods in psychology
by 
Breakwell, Glynis M. (Glynis Marie)
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/94061391-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/94061391-d.html
Format: 
Books
Publication Date 
1995
Excerpt: 
: multidimensional scalogram analysis / Focus groups / Diary techniques / Ethnographic and action research
Available: Copies:
Limit Search Results
Access Level
Author
Denzin, Norman K.
(5)
Krueger, Richard A.
(5)
Lincoln, Yvonna S.
(5)
Morgan, David L.
(4)
Bryman, Alan.
(3)
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Qualitative research.
(15)
Focus groups.
(12)
Social sciences -- Research -- Methodology.
(12)
Social sciences -- Research.
(10)
Social sciences -- Methodology.
(7)
Item Available
Advanced Search Location