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301.

Web rules : how the Internet is changing the way consumers make choices

Murphy, Tom, 1953-

Books24x7 http://www.books24x7.com/marc.asp?bookid=2524
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=23779
Google http://books.google.com/books?id=HQUpAQAAMAAJ
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/43096728.html
http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=079313613X

Format:

Electronic Resources

Publication Date

2000

Excerpt:

Internet marketing.

Available: Copies:

302.

The 11 immutable laws of Internet branding

Ries, Al.

Format:

Books

Publication Date

2000

Excerpt:

Internet marketing.

Available: Copies:

303.

Getting attention : leading-edge lessons for publicity and marketing

Kohl, Susan, 1959-

Format:

Books

Publication Date

2000

Excerpt:

Internet marketing.

Available: Copies:

304.

E-commerce : strategy, technologies and applications

Whiteley, David.

Format:

Books

Publication Date

2000

Excerpt:

Marketing sur Internet.

Available: Copies:

305.

Value-based marketing : marketing strategies for corporate growth and shareholder value

Doyle, Peter, 1943-2003.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001268221.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001268221.html

Format:

Books

Publication Date

2000

Excerpt:

Value-based marketing : marketing strategies for corporate growth and shareholder value / Doyle

Available: Copies:

306.

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html

Format:

Books

Publication Date

2000

Excerpt:

Marketing : best practices / Czinkota, Michael R.

Available: Copies:

307.

Cybermarketing : how to use the Internet to market your goods and services

Bickerton, Pauline.

Format:

Books

Publication Date

2000

Excerpt:

Internet marketing.

Available: Copies:

308.

Electronic commerce : opportunity and challenges

Syed, Mahbubur Rahman, 1952-

Format:

Books

Publication Date

2000

Excerpt:

Internet marketing.

Available: Copies:

309.

Electronic commerce : strategies and models for business-to-business trading

Timmers, Paul.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99037219.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99037219.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/99037219.html

Format:

Books

Publication Date

1999

Excerpt:

Marketing stratégique.

Available: Copies:

310.

The media student's book

Branston, Gill.

Format:

Books

Publication Date

1999

Excerpt:

. Technologies -- 15. Case study: Digital publishing and the Internet -- 16. Realisms -- 17. Case study: Realism

Available: Copies:

311.

Exploring direct marketing

O'Malley, Lisa.

Format:

Books

Publication Date

1999

Excerpt:

Exploring direct marketing / O'Malley, Lisa.

Available: Copies:

312.

Cyber rules : strategies for excelling at E-business

Siebel, Thomas M.

Format:

Books

Publication Date

1999

Excerpt:

-Enterprises -- Ch. 8. The Net Will Move from Communities to "Customerization" -- Ch. 9. The Sales and Marketing

Available: Copies:

313.

Kotler on marketing : how to create, win, and dominate markets

Kotler, Philip.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html

Format:

Books

Publication Date

1999

Excerpt:

Kotler on marketing : how to create, win, and dominate markets / Kotler, Philip.

Available: Copies:

314.

Sports marketing : a strategic perspective

Shank, Matthew D.

Format:

Books

Publication Date

1999

Excerpt:

Sports marketing : a strategic perspective / Shank, Matthew D.

Available: Copies:

315.

Mastering the digital marketplace : practical strategies for competitiveness in the new economy

Aldrich, Douglas F.

Format:

Books

Publication Date

1999

Excerpt:

Internet marketing.

Available: Copies:

316.

New media technology : cultural and commercial perspectives

Pavlik, John V. (John Vernon)

Format:

Books

Publication Date

1998

Excerpt:

Creative Process -- Marketing Electronic Publications -- The Legal and Regulatory Environment -- Social and

Available: Copies:

317.

Marketing aesthetics : the strategic management of brands, identity, and image

Schmitt, Bernd.

Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html

Format:

Books

Publication Date

1997

Excerpt:

Marketing aesthetics : the strategic management of brands, identity, and image / Schmitt, Bernd.

Available: Copies:

318.

Marketing and information technology : the strategy, application and implementation of IT in marketing

O'Connor, John, 1960-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015155465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Marketing and information technology : the strategy, application and implementation of IT in

Available: Copies:

319.

Retail in the digital age

Cope, Nigel.

Format:

Books

Publication Date

1996

Excerpt:

Internet marketing

Available: Copies:

320.

Disruption : overturning conventions and shaking up the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html

Format:

Books

Publication Date

1996

Excerpt:

Internet." --Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School. "Disruption

Available: Copies:

321.

Cases in direct marketing

Brown, Herbert E.

Format:

Books

Publication Date

1996

Excerpt:

Internet marketing -- Case studies.

Available: Copies:

322.

Online market research : cost-effective searching of the Internet and online databases

Lescher, John F.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Online market research

Format:

Books

Publication Date

1995

Excerpt:

Online market research : cost-effective searching of the Internet and online databases / Lescher

Available: Copies:

323.

Doing business on the Internet : how the electronic highway is transforming American companies

Cronin, Mary J.

Table of contents http://www.gbv.de/dms/hbz/toc/ht006273245.pdf
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1167223&custom_att_2=simple_viewer

Format:

Books

Publication Date

1994

Excerpt:

Doing business on the Internet : how the electronic highway is transforming American companies /

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