A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

Is reality TV challenging and shifting our perceptions and understanding of reality?

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

Know your consumer rights : pocket guide to the Consumer Protection Act

World consumer lifestyles databook 2011.

Consumer behaviour : market segmentation.

Introduction to consumer behaviour

Marketing the same difference : cultural and language dichotomy in advertising

Consumer space : how brands have benefited from the shopping mall

Brands & branding in South Africa 2010 : brands- the people's choice.

Principles of marketing : global and southern African perspectives

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Marketing through turbulent times

A guide to the Consumer Protection Act

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change

Black diamond

The power of a multinational Monsanto & GM Foods

A guide to the Consumer Protection Act

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

Doing business digitally : eight steps to online success

The credit guide : manage your money with the National Credit Act

Designing the psychological make-up of the consumer who buys counterfeit brands

Faking it : the effect of counterfeit fashion capitals on consumer psyyche

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Criminal identities and consumer culture crime, exclusion and the new culture of narcissism

Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship