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13.

Building brand momentum : strategies for achieving critical mass

Building brand momentum : strategies for achieving critical mass

by

Sevier, Robert A. (Robert Allen), 1955-

Format:

Books

Publication Date

2008

Excerpt:

College publicity.

Available: Copies:

14.

Cover image for Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars

Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars

by

Levinson, Jay Conrad.

Format:

Books

Publication Date

2008

Excerpt:

Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars /

Available: Copies:

15.

Cover image for Becoming a public relations writer : a writing process workbook for the profession

Becoming a public relations writer : a writing process workbook for the profession

by

Smith, Ronald D., 1948-

Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007021602.html

Format:

Books

Publication Date

2008

Excerpt:

Publicity.

Available: Copies:

16.

Cover image for Public relations cases

Public relations cases

by

Hendrix, Jerry A.

Format:

Books

Publication Date

2007

Excerpt:

Publicity -- Case studies.

Available: Copies:

17.

Cover image for The public relations writer's handbook : the digital age

The public relations writer's handbook : the digital age

by

Aronson, Merry.

Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html

Format:

Books

Publication Date

2007

Excerpt:

Publicity.

Available: Copies:

18.

Cover image for Advertising : concept and copy

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Publicité

Available: Copies:

19.

Cover image for Advertising is dead : long live advertising!

Advertising is dead : long live advertising!

by

Himpe, Tom.

Format:

Books

Publication Date

2006

Excerpt:

Publicité -- Ouvrages illustrés.

Available: Copies:

20.

Guerrilla advertising : unconventional brand communication

by

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

Publicity.

Available: Copies:

21.

Cover image for Fashion brands : branding style from Armani to Zara

Fashion brands : branding style from Armani to Zara

by

Tungate, Mark, 1967-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html

Format:

Books

Publication Date

2005

Excerpt:

Publicité

Available: Copies:

22.

Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising

The advertised mind : groundbreaking insights into how our brains respond to advertising

by

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

Publicité -- Aspect psychologique.

Available: Copies:

23.

Cover image for Art and advertising

Art and advertising

by

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Excerpt:

Publicité

Available: Copies:

24.

Cover image for Kidnapped : how irresponsible marketers are stealing the minds of your children

Kidnapped : how irresponsible marketers are stealing the minds of your children

by

Acuff, Dan S., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html

Format:

Books

Publication Date

2005

Excerpt:

Publicité et enfants.

Available: Copies:

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Author

Baverstock, Alison.

(3)

Arens, William F.

(2)

Atkin, Charles K.

(2)

Hayes, Darrell C.

(2)

Hendrix, Jerry A.

(2)

Rice, Ronald E.

(2)

Smith, Ronald D., 1948-

(2)

Aaker, David A.

(1)

Acuff, Dan S., 1942-

(1)

Aitchison, Jim.

(1)

Alberro, Alexander.

(1)

(1)

Aronson, Merry.

(1)

Bartram, Peter.

(1)

Berger, Warren.

(1)

Blackmon, Clifton, joint author.

(1)

Blakely, Robin.

(1)

Bond, Jonathan, 1957-

(1)

Book, Albert C.

(1)

Bovée, Courtland L.

(1)

Brierley, Sean, 1966-

(1)

Brott, Armin A.

(1)

Byrne, Judith, 1945-

(1)

Byrne, Judith, 1945- How to talk to the media.

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

(1)

(1)

Cooper, Meryl Weinsaft.

(1)

(1)

(1)

Dru, Jean-Marie.

(1)

Du Plessis, Erik.

(1)

(1)

Felton, George, 1947-

(1)

Frishman, Rick, 1954-

(1)

(1)

Hajer, Maarten A.

(1)

Heimann, Jim, 1948-

(1)

(1)

Johnson, Michael, 1964-

(1)

Kirshenbaum, Richard, 1961-

(1)

Kleiman, Jessica.

(1)

Kohl, Susan, 1959-

(1)

Kumar, Pallavi D.

(1)

(1)

Levine, Michael, 1954-

(1)

Levinson, Jay Conrad.

(1)

(1)

Lucas, Gavin, 1975-

(1)

Macklin, M. Carole.

(1)

Maitland, Iain.

(1)

Marland, Michael.

(1)

Mathis, Mark, 1961-

(1)

McAlhone, Beryl (Design writer)

(1)

McNair, Brian, 1959-

(1)

Messaris, Paul.

(1)

Millward Brown (Firm)

(1)

Moffitt, Mary Anne, 1944-

(1)

Moriarty, Sandra E. (Sandra Ernst)

(1)

Mueller, Barbara, 1958-

(1)

Plackard, Dwight Hillis.

(1)

Reiher, Robert H.

(1)

Reilly, Robert T.

(1)

(1)

(1)

(1)

Rowson, Pauline.

(1)

(1)

(1)

(1)

Schick, C. Dennis.

(1)

Seitel, Fraser P.

(1)

Sevier, Robert A. (Robert Allen), 1955-

(1)

Shimp, Terence A.

(1)

(1)

Stanley, Richard E.

(1)

Stanyer, James.

(1)

(1)

(1)

Tungate, Mark, 1967-

(1)

Withers, Laurence K.

(1)

(1)

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(16)

(14)

Public relations.

(13)

(12)

(7)

(7)

(7)

(6)

(6)

Art publicitaire.

(4)

Commercial art.

(4)

Advertising campaigns.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

Public relations -- Authorship.

(3)

(2)

Advertising -- Handbooks, manuals, etc.

(2)

Advertising -- Psychological aspects.

(2)

Advertising and children.

(2)

Art and industry.

(2)

Art et industrie.

(2)

Communicatiemiddelen.

(2)

Communication en marketing.

(2)

Communication in politics.

(2)

Communication visuelle.

(2)

Corporate image.

(2)

Grafische vormgeving.

(2)

Handbooks and manuals.

(2)

(2)

(2)

(2)

Public relations -- United States -- Case studies.

(2)

Publicity -- Case studies.

(2)

Publicité -- Aspect psychologique.

(2)

Publicité -- Ouvrages illustrés.

(2)

Relations publiques.

(2)

Sales promotion.

(2)

(2)

(2)

(1)

Advertising -- Fashion.

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Psychological aspects

(1)

Advertising -- Research.

(1)

Advertising -- United States -- History -- 20th century.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising agencies.

(1)

Advertising and children -- United States.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy.

(1)

Advertising layout and typography.

(1)

Advertising media planning.

(1)

Advertising photography -- Social aspects.

(1)

Advocacy advertising.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

(1)

Années soixante (Vingtième siècle)

(1)

Art -- Marketing.

(1)

Aspects psychologiques.

(1)

(1)

BIens incorporels -- Evaluation -- Etats-Unis.

(1)

Bedrijfsbeleid.

(1)

Beeldcommunicatie.

(1)

Biens incorporels -- États-Unis -- Gestion.

(1)

(1)

(1)

Brand name products -- Valuation -- Management.

(1)

Brand name products -- Valuation -- United States -- Management.

(1)

Brand name products Valuation Management United States

(1)

Brand name products.

(1)

Branding (Marketing)

(1)

Business communication.

(1)

Business writing.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Campagnes publicitaires.

(1)

(1)

Career development.

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

College publicity.

(1)

(1)

Commercial art -- Social aspects.

(1)

Commercial art -- Themes, motives.

(1)

Commercial art -- United States -- 20th century.

(1)

(1)

Communication dans l'entreprise.

(1)

Communication de masse.

(1)

Communication en design.

(1)

Communication en marketing international.

(1)

Communication in design.

(1)

Communication in marketing.

(1)

Communication in politics -- Cross-cultural studies.

(1)

Communication in public administration.

(1)

Communication interculturelle.

(1)

Communication politique.

(1)

Communiqués de presse.

(1)

Conceptual art -- United States.

(1)

Corporations -- Public relations.

(1)

Creative ability in business.

(1)

(1)

Créativité dans les affaires.

(1)

Design -- Falzen -- Display <Marketing> -- Beispielsammlung.

(1)

Direct marketing.

(1)

Display <Marketing> -- Falzen -- Design -- Beispielsammlung.

(1)

Display of merchandise.

(1)

(1)

(1)

Enfants consommateurs -- États-Unis.

(1)

Entreprises -- Image.

(1)

Entreprises -- Réorganisation.

(1)

Etudes de marché.

(1)

Export marketing.

(1)

Expression écrite.

(1)

Falzen -- Design -- Display <Marketing> -- Beispielsammlung.

(1)

Fashion merchandising.

(1)

Fernsehsendung.

(1)

(1)

Gebrauchsgraphik.

(1)

Government publicity -- Public opinion.

(1)

Government publicity -- United States.

(1)

Graphic design (Typography)

(1)

(1)

Human information processing -- Research.

(1)

Humor (grappigheden)

(1)

Humour dans la publicité

(1)

Humour par l'image.

(1)

Industrial publicity.

(1)

Información pública.

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Intangible -- Valuation -- United States -- Management.

(1)

Intangible property -- Valuation -- Management.

(1)

Intangible property -- Valuation -- United States -- Management.

(1)

Intangible property Valuation Management United States

(1)

Integriertes Management.

(1)

Intercultural communication.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet in public relations.

(1)

Internet in publicity.

(1)

Internet marketing.

(1)

(1)

Interviewing in mass media.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Legitimacy of governments.

(1)

Lettres d'informations.

(1)

Logotypes -- Gestion.

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing -- Universities and colleges.

(1)

Marketing -- organization & administration.

(1)

Marketing direct.

(1)

(1)

Marques commerciales.

(1)

Marques de commerce -- États-Unis -- Gestion.

(1)

Mass media -- Political aspects.

(1)

Mass media -- Social aspects -- United States.

(1)

Mass media -- Social aspects.

(1)

Mass media and business -- South Africa.

(1)

(1)

(1)

Message publicitaire.

(1)

(1)

Médias -- Aspect social.

(1)

(1)

Nineteen sixties.

(1)

Packaging -- Design.

(1)

Paper containers -- Handbooks, manuals, etc.

(1)

Paper containers.

(1)

Paper folding (Graphic design)

(1)

Paper folding (Graphic design) -- Handbooks, manuals, etc.

(1)

(1)

Pictorial works.

(1)

(1)

Political planning.

(1)

(1)

Politik och massmedia.

(1)

Politische Kommunikation.

(1)

Positionnement (Publicité)

(1)

Press and politics.

(1)

Press releases -- Authorship.

(1)

Press releases.

(1)

Privacy, Right of -- Political aspects.

(1)

Privacy, Right of.

(1)

Product Line Management -- economics.

(1)

Product Line Management -- organization & administration.

(1)

Produit de marque.

(1)

Produits de marque -- États-Unis -- Gestion.

(1)

Produits de marque -- États-Unis.

(1)

Produits de marque.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

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