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13. 
Cover image for Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
by 
Klopper, H. B., 1974- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
marketing experiences across a broad spectrum of industries, with special attention being given to emerging
Available: Copies:
14. 
Cover image for The non-designer's design book : design and typographic principles for the visual novice
The non-designer's design book : design and typographic principles for the visual novice
by 
Williams, Robin, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
point? ; Grab their attention ; Contrast ; In general -- Advertising : Tips on designing ads : Contrast
Available: Copies:
15. 
Cover image for Science for children
Science for children
by 
Fleer, Marilyn.
Format: 
Books
Publication Date 
2015
Excerpt: 
education. The book pays special attention to the three strands of science, in accordance with the
Available: Copies:
16. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html
Format: 
Books
Publication Date 
2015
Excerpt: 
attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR
Available: Copies:
17. 
Cover image for Cognition : theories and applications
Cognition : theories and applications
Cognition : theories and applications
by 
Reed, Stephen K.
Format: 
Books
Publication Date 
2013
Excerpt: 
Introduction -- Pattern recognition -- Attention -- Short-term working memory -- Long-term memory
Available: Copies:
18. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Attention -- Interest -- Desire -- Credibility -- Action -- Copywriting for newspapers -- Copywriting for
Available: Copies:
19. 
Cover image for Computational logic and human thinking : how to be artificially intelligent
Computational logic and human thinking : how to be artificially intelligent
by 
Kowalski, Robert.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=375916&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2011
Excerpt: 
from philosophy to psychology and law. It pays special attention to the integration of logic with
Available: Copies:
20. 
Cover image for Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Motivation, Ability, and Opportunity -- Exposure, Attention, and Perception -- Knowledge and Understanding
Available: Copies:
21. 
Cover image for BrandDigital : simple ways top brands succeed in the digital world
BrandDigital : simple ways top brands succeed in the digital world
BrandDigital : simple ways top brands succeed in the digital world
by 
Adamson, Allen P.
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
listen: get insights about your digital audience -- Call attention to what makes your brand relevantly
Available: Copies:
22. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Advertising, learning and memory -- The attention continuum -- What ad-liking means -- Recognition, recall and
Available: Copies:
23. 
Cover image for Health, safety, and nutrition for the young child
Health, safety, and nutrition for the young child
by 
Marotz, Lynn R.
Format: 
Books
Publication Date 
2005
Excerpt: 
affecting children's health -- Allergies -- Asthma -- Attention deficit disorders (with or without
Available: Copies:
24. 
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
Attention processFirst, the socially desirable television model must catch the attention of the
Available: Copies:
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