Consumer behaviour / Hoyer, Wayne D., author.

Consumer behavior.

consumers. Known as the "gold standard" for research methods, the text delivers a comprehensive

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

developed consumer insights and sound consumer engagement strategies. This edition of Architecting

their own. With the support of this highly readable text, readers will transform into critical consumers

-- Spreading nutrition misinformation -- Becoming a more critical consumer of nutrition information -- Seeking

Consumer behaviour : South African psychology and marketing applications / Botha, Elrie, 1970-

Consumer behaviour. Sethna, Zubin, author.

. It's a celebration of the power of earned media in a world where we are, as consumers of media

different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more

Consumer behavior / Schiffman, Leon G., author.