The management of strategy : concepts and cases / Ireland, R. Duane.

Customer first : a strategy for quality service / Walker, Denis.

project sponsor to implement corporate strategy / Burke, Rory, 1952-

Corporate strategy : resources and the scope of the firm / Collis, David J.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

marketing students, and managers involved in digital marketing strategy and implementation. Online resources

. Continual improvement -- Chapter 11. Lean systems strategy for operations -- Chapter 12. Quality management

marketplace and customer value -- Designing customer value-driven strategy and mix -- Managing hospitality and

-- Chapter13: Strategy choice -- Part III: Strategy implementation -- Chapter 14: Strategy implementation and

responsive design that makes it irresistible to Google; Create a keyword strategy that keeps interested and

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

options while interactive case studies bridge today's technology and strategy. Use It activities, give