evidence -- Marketing planning, implementation and control -- People, process and physical evidence

Part 1. Context and theoretical overview -- Part 2. Strategising and planning -- Part 3. Obtaining

marketing planning -- 6. The tourism and hospitality marketing environment -- 7. Market segmentation

responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

Strategic planning.

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

derivatives -- International financial management -- Business planning and financial modelling -- Corporate

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Strategic planning.

-- Core Concepts in Distribution Network Planning -- Transportation Network Design Options -- Methods for

labour relations system -- Human resource planning -- Staffing an organisation -- Managing diverse and

Strategic planning.