Search Results for Consumer Behavior.

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13.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business

Available: Copies:

14.

Marketing management : a strategic decision-making approach

Mullins, John W. (John Walker)

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html

Format:

Books

Publication Date

2008

Excerpt:

. Understanding consumer buying behavior -- ch. 5. Understanding organizational markets and buying behavior -- ch

Available: Copies:

15.

Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole

Barber, Benjamin R., 1939-

Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior -- United States.

Available: Copies:

16.

Consumer behaviour in tourism

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behaviour in tourism / Swarbrooke, John.

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17.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- The marketing environment -- Managing marketing information -- Consumer marketing and consumer buyer

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18.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix

Available: Copies:

19.

Consumers

Arnould, Eric J.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior -- United States.

Available: Copies:

20.

Basic marketing : a global-managerial approach

Perreault, William D., Jr.

Format:

Books

Publication Date

2002

Excerpt:

dimensions of the consumer market -- Business and organizational customers and their buying behavior

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21.

Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications

Available: Copies:

22.

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

1996

Excerpt:

Markets and Market Behavior -- Multinational Market Regions and Market Groups -- Developing Global

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